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Author: Dacia Coffey
Publisher: iUniverse
ISBN: 1663219273
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.
Author: Dacia Coffey
Publisher: iUniverse
ISBN: 1663219273
Category : Business & Economics
Languages : en
Pages : 121
Get Book Here
Book Description
Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.
Author: Jack L. Groppel
Publisher: John Wiley & Sons
ISBN: 0471353698
Category : Self-Help
Languages : en
Pages : 309
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Book Description
"As Jack Groppel so aptly explains, the rigor of corporate athletics is often even more demanding than that of professional athletes. In my world, one does not have the luxury of an off-season. . . . This book is a must read for all those striving for the gold."-Arthur M. Blank, CEO and President, The Home Depot "Wow! This is an incredible book. Every person in business should read The Corporate Athlete from cover to cover and apply it every day."-Brian Tracy, author of Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed Today's corporate world is much like the world of professional sports-it is fiercely competitive and mentally and physically demanding, and it requires constant, vigilant training. More than ever, to maintain health, happiness, and career success, executives and employees must become Corporate Athletes. In this book, top business consultant, trainer, and lecturer Jack Groppel shows you how to use the training mentality of elite professional athletes. Based on the latest scientific research, The Corporate Athlete shows corporate competitors how to achieve maximum performance levels-both inside and outside the corporate world. Drawing on the parallels between sports and business, Jack Groppel reveals the integral roles that nutrition, fitness, and self-improvement-mental, physical, and emotional-play in giving Corporate Athletes their winning edge. It's an edge that's crucial if you need to come to a meeting fresh off the plane, pull out all the stops on a big presentation, cut the major deals-and still have the energy to enjoy time with family and friends. This practical and beneficial 21-day program will give you, no matter how overworked you are, the stamina and commitment to develop a world-class career. Learn to: * Have as much energy for your family at 8 p.m. as you have at the office at 8 a.m. * Be on when you need to be on * Respond to change, adversity, and crisis more constructively * Display more positivity and confidence * Eat properly on the road, in the air, and before and during business meetings * Slow down the aging process Take advantage of the same secrets that Dr. Groppel has used to help high-stress professionals-from Olympic athletes and NHL stars to fast-lane executives at major companies like Morgan Stanley Dean Witter, Estée Lauder, and Bristol-Myers Squibb-get themselves in fighting shape. Here is the program that will train you to perform at the highest possible levels in both your professional and your family life-because taking optimum care of yourself, mentally and physically, is the best way to take care of business. "Outstanding . . . The Corporate Athlete is a truly comprehensive program to help you achieve both your personal and your professional goals. It will help you take control of your life and effect positive physical, mental, and spiritual change."-Darlene Hamrock, Regional Vice President, Clinique Why do so many top performers call themselves Corporate Athletes? "Today's challenging business climate requires every top executive to be perfectly fit both mentally and physically. The Corporate Athlete is must reading for everyone who wants to manage his or her business, career, or profession effectively while living a balanced life. Buy it-it's a great investment."-Leonard Lauder, Chairman and Chief Executive Officer of the Estée Lauder Companies, Inc. "This is the book to teach you how to perform your job at the highest level possible while maintaining maximal health and happiness."-Jim Courier, French Open champion and former world No. 1 tennis player
Author: Taylor Clark
Publisher: Little, Brown
ISBN: 0316026174
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Author: Murray Carpenter
Publisher: Penguin
ISBN: 0142181803
Category : Technology & Engineering
Languages : en
Pages : 290
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Book Description
“You’ll never think the same way about your morning cup of coffee.”—Mark McClusky, editor in chief of Wired.com and author of Faster, Higher, Stronger Journalist Murray Carpenter has been under the influence of a drug for nearly three decades. And he’s in good company, because chances are you’re hooked, too. Humans have used caffeine for thousands of years. A bitter white powder in its most essential form, a tablespoon of it would kill even the most habituated user. This addictive, largely unregulated substance is everywhere—in places you’d expect (like coffee and chocolate) and places you wouldn’t (like chewing gum and fruit juice), and Carpenter reveals its impact on soldiers, athletes, and even children. It can make you stronger, faster, and more alert, but it’s not perfect, and its role in health concerns like obesity and anxiety will surprise you. Making stops at the coffee farms of central Guatemala, a synthetic caffeine factory in China, and an energy shot bottler in New Jersey, among numerous other locales around the globe, Caffeinated exposes the high-stakes but murky world of caffeine, drawing on cutting-edge science and larger-than-life characters to offer an unprecedented understanding of America’s favorite drug.
Author: K. D. Gudwerck
Publisher: K. D. Gudwerck
ISBN:
Category : Self-Help
Languages : en
Pages : 361
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Book Description
Dive into the uproarious world of office life with K.D. Gudwerck's "WERK" – a sharp, satirical survival guide for young professionals. In this laugh-out-loud journey, Gudwerck demystifies the chaos of the corporate jungle, offering witty insights and comical strategies to navigate its absurdities. From conquering Monday Madness to decoding the caffeine-fueled rituals of Coffee, Caffeine, and Colleagues, Gudwerck transforms mundane office activities into hilarious escapades. Email Escapades takes center stage, turning the inbox battle into a comedic quest from Inbox Zero to Infinity, while Office Jargon 101 hilariously deciphers the cryptic buzzwords of corporate speak. Bosses, Bloopers, and Blunders expose the quirky dynamics of workplace hierarchy, while Fashion Roulette navigates the perplexing world of office dress codes with a comedic twist. Procrastination Station provides playful tips for avoiding derailment, and Surviving Office Parties and Team-Building Torchers turns social events into laugh-out-loud adventures. Desk Yoga and Stress Ball Strategies become essential survival tools, offering quirky approaches to maintain sanity. The Great Escape explores daydreaming techniques during boring meetings, turning dull gatherings into moments of creativity and mental exploration. Gudwerck wraps up the journey by highlighting Humor as a Career Skill, revealing how laughter can be a secret weapon in the professional arena. With wit and practical advice, "WERK" is the ultimate guide for young professionals to not just survive but thrive in the wild and wonderful world of the office jungle. Get ready for a hilarious ride through the absurdities of corporate life, where a well-timed chuckle might just be the key to success!
Author: Douglas K. Ramsey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intriguing, behind-the-scenes story of how major American corporations like Coca-Cola, General Motors, People Express, CNN, and others have successfully applied combat strategies in the business world.
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 2194
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Book Description
Described as "Who owns whom, the family tree of every major corporation in America, " the directory is indexed by name (parent and subsidiary), geographic location, Standard Industrial Classification (SIC) Code, and corporate responsibility.
Author: Simon Bailey
Publisher: Kogan Page Publishers
ISBN: 0749483105
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Author: Kai-Ingo Voigt
Publisher: Springer
ISBN: 3319388452
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Author: Tobey Scharding
Publisher: John Wiley & Sons
ISBN: 1119055059
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Take a seat in the boardroom. What will you decide? Corporations make difficult decisions about the right thing to do every day, but as an organization made up of people with different perspectives and values, how can a business behave ethically? This is Business Ethics offers a dynamic and engaging introduction to the study of corporate morality. Offers real-world practical advice for navigating ethical dilemmas in business, developed and explained through illustrative high-profile case studies like the Ford Pinto case, Enron, Walmart and British Petroleum. Explores how ethical theory informs business policy and practice. Presents unresolved contemporary case studies for consideration, inviting readers to participate in the decision-making and offer their own recommendations. The latest in the This is Philosophy series, This is Business Ethics features supplemental online resources for instructors and students at https://www.wiley.com/enus/thisisphilosophy/thisisbusinessethicsanintroduction
