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Corporate Architecture

Corporate Architecture PDF Author: Chris van Uffelen
Publisher: Braun Publishing AG
ISBN: 9783037681688
Category : Architecture
Languages : en
Pages : 0

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Book Description
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.