Core Concepts of Marketing PDF Download

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Core Concepts of Marketing

Core Concepts of Marketing PDF Author: John J. Burnett
Publisher: Wiley
ISBN: 9780471469483
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.