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Author: Paul Orfalea
Publisher: Workman Publishing
ISBN: 0761143858
Category : Biography & Autobiography
Languages : en
Pages : 258
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Book Description
The founder of Kinko's describes how a hyperactive, dyslexic young man transformed a small copy shop into a multi-billion-dollar-a-year company, explaining how he used his learning disabilities as opportunities and created an unconventional, compassionate, partner-driven corporation acclaimed as one of the best places to work in America. Reprint.
Author: Paul Orfalea
Publisher: Workman Publishing
ISBN: 0761143858
Category : Biography & Autobiography
Languages : en
Pages : 258
Get Book Here
Book Description
The founder of Kinko's describes how a hyperactive, dyslexic young man transformed a small copy shop into a multi-billion-dollar-a-year company, explaining how he used his learning disabilities as opportunities and created an unconventional, compassionate, partner-driven corporation acclaimed as one of the best places to work in America. Reprint.
Author: Eric Schrijver
Publisher:
ISBN: 9789491677939
Category : Copyright
Languages : en
Pages : 192
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Book Description
This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Author: Paul J. Heald
Publisher: Stanford University Press
ISBN: 150361431X
Category : Law
Languages : en
Pages : 228
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Book Description
In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
Author: DyAnne DiSalvo
Publisher: Holiday House
ISBN: 0823436373
Category : Juvenile Fiction
Languages : en
Pages : 120
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Book Description
Brian Higman—called Big Hig by his friends—is about to be in big trouble. It's Monday morning, and his teacher Miss Fromme is about to collect homework. . . and Brian didn't do his. There's a big red zero heading his way, and he knows his parents are going to explode when they hear about it. But Big Hig has a good reason for having forgotten his "sloppy copy" first draft, involving his impossible five-year-old brother, a rock band practice at his house, and the mysterious disappearance of his entire life savings right when he needed it most. It's a long, crazy story—but will it be enough to convince a teacher so stern they call her The General to give him another chance? A perfect read for students who never know what to write about in school, The Sloppy Copy Slipup includes Big Hig's writing tips. Named to the Sunshine State Young Readers Award Master List and the Garden State Children's Book Award Master List! A Bank Street Best Children's Book of the Year
Author: Tom Chapin
Publisher: Atheneum Books for Young Readers
ISBN: 1534445323
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Based on the touching song “This Pretty Planet” by Tom Chapin and John Forster, this hopeful and whimsically illustrated picture book celebrates the pretty planet we call home. Winds blow. Tides flow. Shooting stars descend. Our lives begin, middle, and end on This pretty planet. From icy tundras to sandy beaches, lush forests to tall mountains, this exuberant picture book journeys around the globe and presents the natural wonders of the planet with a contagious sense of awe and whimsy. Young readers will get lost in the detailed illustrations as the narration serves as a gentle reminder of why we must care for and protect our pretty planet.
Author: Herschell Gordon Lewis
Publisher: Prentice Hall Press
ISBN: 9780132147507
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Author: Marcus Boon
Publisher: Harvard University Press
ISBN: 0674047834
Category : Law
Languages : en
Pages : 294
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Book Description
This book is devoted to a deceptively simple but original argument: that copying is an essential part of being human, that the ability to copy is worthy of celebration, and that, without recognizing how integral copying is to being human, we cannot understand ourselves or the world we live in. In spite of the laws, stigmas, and anxieties attached to it, the word “copying” permeates contemporary culture, shaping discourse on issues from hip hop to digitization to gender reassignment, and is particularly crucial in legal debates concerning intellectual property and copyright. Yet as a philosophical concept, copying remains poorly understood. Working comparatively across cultures and times, Marcus Boon undertakes an examination of what this word means—historically, culturally, philosophically—and why it fills us with fear and fascination. He argues that the dominant legal-political structures that define copying today obscure much broader processes of imitation that have constituted human communities for ages and continue to shape various subcultures today. Drawing on contemporary art, music and film, the history of aesthetics, critical theory, and Buddhist philosophy and practice, In Praise of Copying seeks to show how and why copying works, what the sources of its power are, and the political stakes of renegotiating the way we value copying in the age of globalization.
Author: Matthew Christopher
Publisher: Jonglez Photo Books
ISBN: 9782361950941
Category : Photography
Languages : en
Pages : 0
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Book Description
Originally intended as an examination of the rise and fall of the state hospital system, Matthew Christopher's Abandoned America rapidly grew to encompass derelict factories and industrial sites, schools, churches, power plants, hospitals, prisons, military installations, hotels, resorts, homes, and more.
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
