CoolBrands - The Guru Book 2 PDF Download
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Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9080990981
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9080990981
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Author: Maarten schäfer
Publisher:
ISBN: 9789080990951
Category :
Languages : en
Pages :
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Book Description
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 908099099X
Category : Business & Economics
Languages : en
Pages : 2
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Book Description
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Author: Rik Riezebos
Publisher: Routledge
ISBN: 1136627103
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
We travel the world... meet people with a vision and brands with a purpose. Here are their stories...
Author: Anouk Pappers
Publisher:
ISBN:
Category :
Languages : en
Pages : 199
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Book Description
This book is about storytelling for brands. The authors travel around the world to meet visionary people and brands with a purpose. Their stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth.
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 0749477210
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
Author: Stuart Crainer
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 280
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Book Description
Author: Stuart Crainer
Publisher:
ISBN: 9781841125411
Category :
Languages : en
Pages : 337
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Book Description
This work provides summaries of the strategic business thinking of a range of business 'gurus', along with an assessment of the impact that these thinkers have had on the business world. It is intended to offer a fast path into the ideas of those who have made a difference.
Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 1118956974
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
