CoolBrands - Around The World In 80 Brands PDF Download
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Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
We travel the world... meet people with a vision and brands with a purpose. Here are their stories...
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
We travel the world... meet people with a vision and brands with a purpose. Here are their stories...
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920687
Category :
Languages : en
Pages : 581
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Book Description
A guide to the food business, from production to distribution to retailing. This book (with database on CD-ROM) covers what you need to know about the food, beverage and tobacco industry, including: analysis of major trends and markets; historical statistics and tables; major food producers such as Kraft and Frito Lay; and more.
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 074946805X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author:
Publisher:
ISBN:
Category : Mutual funds
Languages : en
Pages : 2220
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Book Description
Author: Liz Gogerly
Publisher: Lerner Publications
ISBN: 0761377700
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Author:
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1828
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Book Description
Author:
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 562
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 814
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Book Description
Author: Philip R. Cateora
Publisher: McGraw-Hill Ryerson
ISBN: 9780070948778
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
