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Author: Steven Quartz
Publisher: Macmillan + ORM
ISBN: 1429944188
Category : Psychology
Languages : en
Pages : 278
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Book Description
“This engrossing history merges evolutionary biology and economics to explain our spending habits” and show how coolness is at the heart of consumerism (Mental Floss). We live in a world of conspicuous consumption, where the things we buy not only satisfy our needs, but also communicate our values, identities, and aspirations. In Cool, Steven Quartz and Anette Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to show how our concepts of “cool”—be it designer jeans, smartphones, or craft beer—help drive the global economy. Cool puts forth a provocative theory of consumerism based on our brain’s innate status-seeking and “social calculator”. The authors highlight the underlying processes that guide our often-unconscious decision making. They also pull back the curtain on “choice architects” who design store interiors, as well as “coolhunters” who scour Berlin and Tokyo for the latest trends. Quartz and Asp follow the evolution of “cool consumption” from the mid-twentieth century through the emergence of the Internet in the 1990s, finally unpacking the social motivations behind today’s hip, ethical consumption. Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, and your next purchase.
Author: Steven Quartz
Publisher: Macmillan + ORM
ISBN: 1429944188
Category : Psychology
Languages : en
Pages : 278
Get Book Here
Book Description
“This engrossing history merges evolutionary biology and economics to explain our spending habits” and show how coolness is at the heart of consumerism (Mental Floss). We live in a world of conspicuous consumption, where the things we buy not only satisfy our needs, but also communicate our values, identities, and aspirations. In Cool, Steven Quartz and Anette Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to show how our concepts of “cool”—be it designer jeans, smartphones, or craft beer—help drive the global economy. Cool puts forth a provocative theory of consumerism based on our brain’s innate status-seeking and “social calculator”. The authors highlight the underlying processes that guide our often-unconscious decision making. They also pull back the curtain on “choice architects” who design store interiors, as well as “coolhunters” who scour Berlin and Tokyo for the latest trends. Quartz and Asp follow the evolution of “cool consumption” from the mid-twentieth century through the emergence of the Internet in the 1990s, finally unpacking the social motivations behind today’s hip, ethical consumption. Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, and your next purchase.
Author: bell hooks
Publisher: Routledge
ISBN: 1135880549
Category : Social Science
Languages : en
Pages : 190
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Book Description
"When women get together and talk about men, the news is almost always bad news," writes bell hooks. "If the topic gets specific and the focus is on black men, the news is even worse." In this powerful new book, bell hooks arrests our attention from the first page. Her title--WeReal Cool; her subject--the way in which both white society and weak black leaders are failing black men and youth. Her subject is taboo: "this is a culture that does not love black males:" "they are not loved by white men, white women, black women, girls or boys. And especially, black men do not love themselves. How could they? How could they be expected to love, surrounded by so much envy, desire, and hate?"
Author: Shannon Winnubst
Publisher: Columbia University Press
ISBN: 0231539886
Category : Philosophy
Languages : en
Pages : 342
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Book Description
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society. It revisits such watershed events as the 1960s Civil Rights Movement, second-wave feminism, the emergence of identity politics, 1980s multiculturalism, 1990s rhetorics of diversity and colorblindness, 9/11, and Hurricane Katrina, as well as the contemporaneous developments of rising mass incarceration and legalized same-sex marriage. It pairs the perversion of cool with the slow erasure of racial and ethical issues from our social consciousness, which effectively quashes our desire to act ethically and resist abuses of power. The cooler we become, the more indifferent we grow to the question of values, particularly inquiry that spurs protest and conflict. This book sounds an alarm for those who care about preserving our ties to an American tradition of resistance.
Author: Joel Dinerstein
Publisher: University of Chicago Press
ISBN: 0226152650
Category : History
Languages : en
Pages : 550
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Book Description
Cool. It was a new word and a new way to be, and in a single generation, it became the supreme compliment of American culture. The Origins of Cool in Postwar America uncovers the hidden history of this concept and its new set of codes that came to define a global attitude and style. As Joel Dinerstein reveals in this dynamic book, cool began as a stylish defiance of racism, a challenge to suppressed sexuality, a philosophy of individual rebellion, and a youthful search for social change. Through eye-opening portraits of iconic figures, Dinerstein illuminates the cultural connections and artistic innovations among Lester Young, Humphrey Bogart, Robert Mitchum, Billie Holiday, Frank Sinatra, Jack Kerouac, Albert Camus, Marlon Brando, and James Dean, among others. We eavesdrop on conversations among Jean-Paul Sartre, Simone de Beauvoir, and Miles Davis, and on a forgotten debate between Lorraine Hansberry and Norman Mailer over the "white Negro" and black cool. We come to understand how the cool worlds of Beat writers and Method actors emerged from the intersections of film noir, jazz, and existentialism. Out of this mix, Dinerstein sketches nuanced definitions of cool that unite concepts from African-American and Euro-American culture: the stylish stoicism of the ethical rebel loner; the relaxed intensity of the improvising jazz musician; the effortless, physical grace of the Method actor. To be cool is not to be hip and to be hot is definitely not to be cool. This is the first work to trace the history of cool during the Cold War by exploring the intersections of film noir, jazz, existential literature, Method acting, blues, and rock and roll. Dinerstein reveals that they came together to create something completely new—and that something is cool.
Author: Randy Krum
Publisher: John Wiley & Sons
ISBN: 1118582284
Category : Computers
Languages : en
Pages : 372
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Book Description
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Author: Helmut Lethen
Publisher: Univ of California Press
ISBN: 0520916417
Category : History
Languages : en
Pages : 264
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Book Description
Cool Conduct is an elegant interpretation of attitudes and mentalities that informed the Weimar Republic by a scholar well known for his profound knowledge of this period. Helmut Lethen writes of "cool conduct" as a cultivated antidote to the heated atmosphere of post-World War I Germany, as a way of burying shame and animosity that might otherwise make social contact impossible.
Author: Charles J. Rzepka
Publisher: JHU Press
ISBN: 1421410168
Category : Literary Criticism
Languages : en
Pages : 239
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Book Description
An in-depth look into the life and work of the man who defined “cool” for crime fiction, Elmore Leonard. Widely known as the crime fiction writer whose work led to the movies Get Shorty and Out of Sight, Elmore Leonard had a special knack for creating “cool” characters. In Being Cool, Charles J. Rzepka looks at what makes the dope-dealers, bookies, grifters, financial advisors, talent agents, shady attorneys, hookers, models, and crooked cops of Leonard's world cool. They may be nefarious, but they are also confident, skilled, and composed. And they are good at what they do. Taking being cool as the highway through Leonard's life and works, Rzepka finds plenty of byways to explore along the way. Rzepka delineates the stages and patterns that characterize Leonard’s creative evolution. Like jazz greats, he forged an individual writing style immediately recognizable for its voice and rhythm, including his characters' rat-a-tat recitations, curt backhands, and ragged trains of thought. Rzepka draws on more than twelve hours of personal interviews with Leonard and applies what he learned to his close analysis of the writer’s long life and prodigious output: 45 published novels, 39 published and unpublished short stories, and numerous essays written over the course of six decades.
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 074946805X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author: Tom P. Fedor
Publisher: iUniverse
ISBN: 0595243460
Category : Fiction
Languages : en
Pages : 256
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Book Description
One Cool Summer is the adventures of two twelve year old boys, who are thrown together when their parents get married to each other. It takes place in the town of Cool, California. The boys, along with their dogs, Oscar and Angel, ride to the golf course on their horse Patches, to sell golf balls and lemonade. This comic adventure story was written for fathers to read to their sons. Females are also invited to read this book, if they have a sense of humor, a love of dogs and horses, and an active imagination.
Author: Sandy Donovan
Publisher: Capstone
ISBN: 1429653035
Category : Juvenile Nonfiction
Languages : en
Pages : 14
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Book Description
"Simple text and full-color photos illustrate facts about the history, equipment, tricks, and records of skateboarding"--Provided by publisher.
