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Author: Neil Hoyne
Publisher: Penguin
ISBN: 0593420667
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: Neil Hoyne
Publisher: Penguin
ISBN: 0593420667
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: Katherine Howe
Publisher: Penguin
ISBN: 0147511550
Category : Young Adult Fiction
Languages : en
Pages : 434
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Book Description
A chilling mystery based on true events, from New York Times bestselling author Katherine Howe. It’s senior year, and St. Joan’s Academy is a pressure cooker. Grades, college applications, boys’ texts: Through it all, Colleen Rowley and her friends keep it together. Until the school’s queen bee suddenly falls into uncontrollable tics in the middle of class. The mystery illness spreads to the school's popular clique, then more students and symptoms follow: seizures, hair loss, violent coughing fits. St. Joan’s buzzes with rumor; rumor erupts into full-blown panic. Everyone scrambles to find something, or someone, to blame. Pollution? Stress? Are the girls faking? Only Colleen—who’s been reading The Crucible for extra credit—comes to realize what nobody else has: Danvers was once Salem Village, where another group of girls suffered from a similarly bizarre epidemic three centuries ago . . . Inspired by true events—from seventeenth-century colonial life to the halls of a modern-day high school—Conversion casts a spell. "[Howe] has a gift for capturing the teenage mindset that nears the level of John Green."—USA Today "...this creepy, gripping novel is intimately real and layered, shedding light on the challenges teenage girls have faced throughout history."—The New York Times "A chilling guessing game . . . that will leave readers thinking about the power (and powerlessness) of young women in the past and present alike."—Publishers Weekly, Starred Review
Author: Charles A. Fracchia
Publisher: Penguin Group
ISBN:
Category : Architecture
Languages : en
Pages : 104
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Book Description
"The author presents a versatile selection of more than thirty intriguing examples of conversion, in the United States, England, and France. In more than two hundred color photographs, the structures are show as they are today, inside and out, and each is accompanied by notes relating its history and the steps which led to its change"--Cover.
Author: Catherine Wanner
Publisher: Cornell University Press
ISBN: 0801461901
Category : Social Science
Languages : en
Pages : 318
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Book Description
After decades of official atheism, a religious renaissance swept through much of the former Soviet Union beginning in the late 1980s. The Calvinist-like austerity and fundamentalist ethos that had evolved among sequestered and frequently persecuted Soviet evangelicals gave way to a charismatic embrace of ecstatic experience, replete with a belief in faith healing. Catherine Wanner's historically informed ethnography, the first book on evangelism in the former Soviet Union, shows how once-marginal Ukrainian evangelical communities are now thriving and growing in social and political prominence. Many Soviet evangelicals relocated to the United States after the fall of the Soviet Union, expanding the spectrum of evangelicalism in the United States and altering religious life in Ukraine. Migration has created new transnational evangelical communities that are now asserting a new public role for religion in the resolution of numerous social problems. Hundreds of American evangelical missionaries have engaged in "church planting" in Ukraine, which is today home to some of the most active and robust evangelical communities in all of Europe. Thanks to massive assistance from the West, Ukraine has become a hub for clerical and missionary training in Eurasia. Many Ukrainians travel as missionaries to Russia and throughout the former Soviet Union. In revealing the phenomenal transformation of religious life in a land once thought to be militantly godless, Wanner shows how formerly socialist countries experience evangelical revival. Communities of the Converted engages issues of migration, morality, secularization, and global evangelism, while highlighting how they have been shaped by socialism. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries—and the generous support of the Pennsylvania State University. Learn more at the TOME website, available at: openmonographs.org. The open access edition is available at Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.
Author: Cécile Fromont
Publisher: UNC Press Books
ISBN: 1469618729
Category : Art
Languages : en
Pages : 328
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Book Description
Between the sixteenth and the nineteenth centuries, the west central African kingdom of Kongo practiced Christianity and actively participated in the Atlantic world as an independent, cosmopolitan realm. Drawing on an expansive and largely unpublished set of objects, images, and documents, Cecile Fromont examines the advent of Kongo Christian visual culture and traces its development across four centuries marked by war, the Atlantic slave trade, and, finally, the rise of nineteenth-century European colonialism. By offering an extensive analysis of the religious, political, and artistic innovations through which the Kongo embraced Christianity, Fromont approaches the country's conversion as a dynamic process that unfolded across centuries. The African kingdom's elite independently and gradually intertwined old and new, local and foreign religious thought, political concepts, and visual forms to mold a novel and constantly evolving Kongo Christian worldview. Fromont sheds light on the cross-cultural exchanges between Africa, Europe, and Latin America that shaped the early modern world, and she outlines the religious, artistic, and social background of the countless men and women displaced by the slave trade from central Africa to all corners of the Atlantic world.
Author: Alonzo L. Gaskill
Publisher: CFI
ISBN: 9781462120086
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Each conversion story is as unique as the individual who has converted. These fifteen stories of conversion to The Church of Jesus Christ of Latter-day Saints from various religious backgrounds testify of the joy available through embracing the restored gospel, and provide a new perspective on faith. --
Author: Stefan Hertmans
Publisher: Pantheon
ISBN: 1524747092
Category : Fiction
Languages : en
Pages : 306
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Book Description
Finalist for the 2020 National Jewish Book Awards In this dazzling work of historical fiction, the Man Booker International–long-listed author of War and Turpentine reconstructs the tragic story of a medieval noblewoman who leaves her home and family for the love of a Jewish boy. In eleventh-century France, Vigdis Adelaïs, a young woman from a prosperous Christian family, falls in love with David Todros, a rabbi’s son and yeshiva student. To be together, the couple must flee their city, and Vigdis must renounce her life of privilege and comfort. Pursued by her father’s knights and in constant danger of betrayal, the lovers embark on a dangerous journey to the south of France, only to find their brief happiness destroyed by the vicious wave of anti-Semitism sweeping through Europe with the onset of the First Crusade. What begins as a story of forbidden love evolves into a globe-trotting trek spanning continents, as Vigdis undertakes an epic journey to Cairo and back, enduring the unimaginable in hopes of finding her lost children. Based on two fragments from the Cairo Genizah—a repository of more than three hundred thousand manuscripts and documents stored in the upper chamber of a synagogue in Old Cairo—Stefan Hertmans has pieced together a remarkable work of imagination, re-creating the tragic story of two star-crossed lovers whose steps he retraces almost a millennium later. Blending fact and fiction, and with immense imagination and stylistic ingenuity, Hertmans painstakingly depicts Vigdis’s terrible trials, bringing the Middle Ages to life and illuminating a chaotic world of love and hate.
Author: Rosaria Champagne Butterfield
Publisher:
ISBN: 9781884527821
Category : Religion
Languages : en
Pages : 191
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Book Description
"Rosaria, by the standards of many, was living a very good life. She had a tenured position at a large university in a field for which she cared deeply. She owned two homes with her partner, in which they provided hospitality to students and activists that were looking to make a difference in the world. In the community, Rosaria was involved in volunteer work. At the university, she was a respected advisor of students and her department's curriculum. And then, in her late 30s, Rosaria encountered something that turned her world upside down -- the idea that Christianity, a religion that she had regarded as problematic and sometimes downright damaging, might be right about who God was. That idea seemed to fly in the face of the people and causes that she most loved. What follows is a story of what she describes as a train wreck at the hand of the supernatural. These are her secret thoughts about those events, written as only a reflective English professor could."--Back cover.
Author: Julian Owen
Publisher: Crowood
ISBN: 1847975801
Category : House & Home
Languages : en
Pages : 374
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Book Description
Loft conversions are one of the most popular types of home alteration and, as this book shows, they can be an enormously useful and stylish addition to a house. If you have not been involved in a building project before, The Complete Loft Conversion Book guides you through the entire process with chapters arranged so that they follow the sequence of events in a real project.Shows how to identify whether your roof space is suitable for conversion and how designers work out ways to make the best use of available space.Using three-dimensional sketches and colour photographs of actual projects, the author illustrates the options for fitting in a staircase and indicates how to estimate the headroom that will be available. Considers the requirements of the local authority planners and building control officers, and provides tips on how to make applications and approvals run smoothly. Presents highly detailed drawings and photographs showing the conversion process. Provides advice on how to avoid cowboy builders and track down the ideal company, how to draw up a fair contract and how to deal with the legal issues that may arise. Supplies checklists and specifications to help monitor progress and ensure that the work is completed to a good standard. A practical, informative book which guides the reader through the entire building project following the sequence of events for a real project. Brimming with useful advice, it contains information not found in other publications. Aimed at all those considering having a loft conversion, those who have made the decision to convert but are still carrying out research and those just about to have work started. Superbly illustrated with 303 colour photographs and highly detailed drawings. Julian Owen MBE is a chartered architect with over twenty years' experience.
Author: Thomas Kselman
Publisher: Yale University Press
ISBN: 030023564X
Category : History
Languages : en
Pages : 401
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Book Description
Religious liberty is usually examined within a larger discussion of church-state relations, but Thomas Kselman looks at several individuals in Restoration France whose high-profile conversions fascinated their contemporaries. Exploring their reasons and the repercussions they faced, Kselman demonstrates how this expanded sense of liberty informs our secular age.
