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Author: Abe Aamidor
Publisher: Indiana University Press
ISBN: 0253111889
Category : Sports & Recreation
Languages : en
Pages : 200
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Book Description
The true story of a man, a company, a sport, and a nation. In 1921, Converse hired 20-year-old Chuck Taylor as a salesman, sparking a nearly 50-year career that defined the Converse All Star basketball shoe. Although his name is on the label of the legendary All Stars, which have been worn by hundreds of millions, little is known about the man behind the name. For this biography, Abe Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, separating fact from fiction, and discovering that the truth—warts and all—was much more interesting than the myth. Chuck Taylor was a basketball player who also served as a wartime coach with the US Army Air Forces and organized thousands of high school and college basketball clinics. He was a true “ambassador of basketball” in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius who was inducted into the Sporting Goods Hall of Fame and the Naismith Memorial Basketball Hall of Fame. “A fascinating study on a pioneer . . . and an instructive look at the roots of a billion-dollar industry.” —American Way magazine
Author: Abe Aamidor
Publisher: Indiana University Press
ISBN: 0253111889
Category : Sports & Recreation
Languages : en
Pages : 200
Get Book Here
Book Description
The true story of a man, a company, a sport, and a nation. In 1921, Converse hired 20-year-old Chuck Taylor as a salesman, sparking a nearly 50-year career that defined the Converse All Star basketball shoe. Although his name is on the label of the legendary All Stars, which have been worn by hundreds of millions, little is known about the man behind the name. For this biography, Abe Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, separating fact from fiction, and discovering that the truth—warts and all—was much more interesting than the myth. Chuck Taylor was a basketball player who also served as a wartime coach with the US Army Air Forces and organized thousands of high school and college basketball clinics. He was a true “ambassador of basketball” in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius who was inducted into the Sporting Goods Hall of Fame and the Naismith Memorial Basketball Hall of Fame. “A fascinating study on a pioneer . . . and an instructive look at the roots of a billion-dollar industry.” —American Way magazine
Author: Hal Peterson
Publisher: Skyhorse Publishing Inc.
ISBN: 9781602390799
Category : Art
Languages : en
Pages : 170
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Book Description
Converse s Chuck Taylor All-Stars are a phenomenon that spans generations, with fans that vary as greatly as the sneaker...
Author: Arpita Agnihotri
Publisher:
ISBN: 9781526431806
Category : Branding (Marketing)
Languages : en
Pages :
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Book Description
The case deals with one of the most iconic retro brands in the world of sneakers -- Chuck Taylor All Star, which was first developed by Converse in 1917. Converse, which at one time was the market leader in sport shoes, received a setback in market share in the 1970s with competition from new players in the athletic shoe market such as Nike. Converse's Chuck Taylor All Star sneaker was a unique brand in that consumers used it for casual wear despite its being marketed as an athletic shoe. Nike recognized the brand potential of Converse, specifically the Chuck Taylor sneaker, and acquired the company in 2003. Through the use of unique marketing initiatives, such as music sponsorships and the engagement of fans and consumers over social media, Nike revived the brand. However, when a new variant of the Converse sneaker was launched in 2015, it was not well accepted by consumers. This case discusses the possible growth strategies for the Chuck Taylor All Star sneakers, when competition in the sneaker market was growing and consumers were not responding positively to new innovations in Chuck Taylor All Star sneaker designs.
Author: Hal Peterson
Publisher: Skyhorse
ISBN: 151070258X
Category : Design
Languages : en
Pages : 361
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Book Description
In this book, shoe enthusiast Hal Peterson takes an in-depth look at the history, significance, and magic of “Chucks.” Originally a rubber shoe company, Converse rolled out the canvas All Star in 1917, nicknamed “Chucks” for the basketball hall-of-famer, Charles “Chuck” Taylor, who was a lifelong promoter. The shoe quickly became a phenomenon that has lasted for nearly a century with a fanbase that has varied greatly. Though they have a simple, classic style, the many shoes photographed here make clear that true believers always find ways to individualize their favorite footwear, even though black was the only color available for almost fifty years. Peterson explores trends in everything from lace styles to color schemes and highlights Converse’s feature that allows you to “design your own.” He also takes a look at the social importance of Chucks: appearing in sports, rock and roll, movies, and art, they are known as one of the most iconic examples of twentieth-century footwear design. What is it about this sneaker that makes it so culturally pervasive? With help from Converse-wearers, we’ll find the answers.
Author: Aaron Karo
Publisher: Farrar, Straus and Giroux (BYR)
ISBN: 1429942428
Category : Young Adult Fiction
Languages : en
Pages : 241
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Book Description
Chuck Taylor's OCD has rendered him a high school outcast. His endless routines and habitual hand washing threaten to scare away both his closest friend and the amazing new girl in town. Sure he happens to share the name of the icon behind the coolest sneakers in the world, but even Chuck knows his bizarre system of wearing different color "Cons" depending on his mood is completely crazy. In this hilariously candid debut novel from comedian Aaron Karo—who grew up with a few obsessions and compulsions of his own—very bad things are going to happen to Chuck. But maybe that's a good thing. Because with graduation looming, Chuck finds himself with one last chance to face his inner demons, defend his best friend, and win over the girl of his dreams. No matter what happens, though, he'll have to get his hands dirty.
Author: Wade Motawi
Publisher: Walid Motawi
ISBN: 1519389574
Category : Technology & Engineering
Languages : en
Pages : 200
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Book Description
Do you want to see how the big brands really make shoes? Now you can! More than just a tour through a sneaker factory, How Shoes are Made will show you how modern shoes come to life! From drawing shoe designs to sample development and footwear manufacturing you will see how it’s done. Written by veteran shoemaking pros, How Shoes are Made will give you a look inside the REAL world of shoe design, development and mass production. Updated 2019 Edition! Includes 26 Chapters explaining shoe design, shoe pattern making, sample development, footwear materials, stitching, outsole and tooling design, EVA forming, final assembly, shoe lasts, shoe factory prices, quality control, shoemaking equipment, starting your own shoe brand, and much more! 200 pages with over 400 color photos and drawings. A must-read for young shoe designers, sneakerheads, or any footwear fanatic! Over 10,000 copies sold! Read in over 60 countries!
Author: Marie-Anne Lecoeur
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494421656
Category : Beauty, Personal
Languages : en
Pages : 0
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Book Description
Now out in Paperback! How To Be Chic and Elegant was first published as an ebook in November 2011. The Kindle version fast became a cult classic and has not been out of the top rankings in its categories since February 2012. Marie-Anne Lecoeur, The French Chic Expert and French author of "Pear Shape", "Plus Size" and "The Tidy Closet", gives you over 200 simple tips in this book that will propel you to sidewalk model in no time at all. Here are just a few of the subjects covered: The principles of French elegance, The secrets of achieving a French Woman's Style, Over 200 TIPS to attain that Chic Look, Which clothes to avoid at all costs. Many women are crying out for the secrets of effortless French Chic. Here, in one small book, you have those secrets and more besides.This book is direct and straightforward, with no waffle or padding. Apply the tips right away, and literally see results in the mirror immediately. Save money on impulse purchases and learn to sharpen your style eye. Follow this French Author's simple instructions and start hearing the compliments roll in! Adopt the timeless style of Chic French women today.
Author: Nicholas Smith
Publisher: Crown
ISBN: 0451498135
Category : Sports & Recreation
Languages : en
Pages : 320
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Book Description
A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion. Studded with larger-than-life mavericks and unexpected visionaries—from genius rubber inventor, Charles Goodyear, to road-warrior huckster Chuck Taylor, to the feuding brothers who founded Adidas and Puma, to the track coach who changed the sport by pouring rubber in his wife's waffle iron—Kicks introduces us to the sneaker's surprisingly influential, enduring, and evolving legacy.
Author: Ben Osborne
Publisher: Rizzoli Publications
ISBN: 0789327007
Category : Sports & Recreation
Languages : en
Pages : 210
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Book Description
The definitive primer on the world’s most popular shoe: the basketball sneaker. Basketball shoes have a long and storied history both on and off the court. Back in the 1930s, a basketball sneaker was created for straight-up performance. Today, hoops footwear do double duty: they’re designed for and by elite players, but to sneakerheads, how they look is nearly as important as how they perform. SLAM Kicks breaks down the path of the basketball sneaker, from the birth of the very first iconic shoe, the Converse Chuck Taylor All-Star, to the white-hot best-selling cultural-phenomenon Nike Air Jordan sneaker line. This book showcases the hottest basketball kicks over time, throwbacks and new shoes alike, covering each legendary sneaker and its design, the technical advancements found in the shoe, the athletes who made the shoe famous, and the cultural waves the footwear has made off the basketball court. Featured sneakers also include the Adidas Jabbar, the Puma Clyde, the Nike Air Force One, the Reebok Question, the AND1 Tai Chi, the Nike Zoom Kobe IV, and many others. SLAM Kicks: Basketball Sneakers That Changed the Game is the perfect gift for basketball-sneaker fans and street-fashion enthusiasts alike.
Author: Stedman Graham
Publisher: Simon and Schuster
ISBN: 0684856980
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.
