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Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Category : Business & Economics
Languages : en
Pages : 278
Get Book Here
Book Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Author: Ivan Misner
Publisher: Entrepreneur Press
ISBN: 161308143X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door? For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft—and how you can adapt the masters’ tactics for your own. Learn Martha Stewart’s secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello’s advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy’s secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.
Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973830X
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Author: Dennis Schaefer
Publisher: Univ of California Press
ISBN: 0520956494
Category : Performing Arts
Languages : en
Pages : 376
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Book Description
Through conversations held with fifteen of the most accomplished contemporary cinematographers, the authors explore the working world of the person who controls the visual look and style of a film. This reissue includes a new foreword by cinematographer John Bailey and a new preface by the authors, which bring this classic guide to cinematography, in print for more than twenty-five years, into the twenty-first century.
Author: Amy Woods
Publisher: Content 10x
ISBN: 1916181120
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Author: Gretchen Bernabei
Publisher: Corwin Press
ISBN: 1506332846
Category : Education
Languages : en
Pages : 249
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Book Description
Text Structures from the Masters provides 50 short texts written by famous Americans driven by what Peter Elbow described as “an itch” to say something. By examining the structure of these mentor texts, students see that they too have an “itch” and learn how to use the text structure of each document to express it. Each 4-page lesson includes: A planning sheet that shows the structure of the mentor text Brainstorming boxes A method for “kernelizing” (outlining) their own essay Student examples
Author: Robert Augustus Masters, Ph.D.
Publisher: Sounds True
ISBN: 1622033884
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
I’ve got it all—a great job, relationship, and lifestyle—so why do I feel so dissatisfied and disconnected? Why am I not happier in my intimate relationships? How do I become more powerful—without becoming that jerk everyone dislikes? Robert Augustus Masters has helped thousands of men address and work through such issues. What he’s found is that the common solution to these dilemmas is challenging yet clear: we must face our unresolved wounds, shame, and whatever else is holding us back, bringing “our head, heart, and guts into full-blooded alignment.” With To Be a Man, this acclaimed psychotherapist and relationship expert offers a groundbreaking and deeply insightful guide to masculine power and fulfillment. To Be a Man clarifies what’s needed to enter a manhood as strongly empowered as it’s vulnerable, as emotionally literate as it’s unapologetically alive—a manhood at home with truly intimate relationship. In this book, readers will explore: • How your past may be dominating your present • Shame in its healthy and unhealthy forms, and how to make wise use of it • How vulnerability can be a source of strength • Emotional literacy—an essential skill for relational well-being • Releasing sex from the obligation to make you feel better • How to disempower your inner critic • Bringing your shadow (whatever you’ve disowned in yourself) out of the dark • Embodying your natural heroism and persisting regardless of fear • What women need from men • Understanding and outgrowing pornography • Entering the heartland of true masculine power If you’ve read your share of popular advice on relationships and being a man—but realize on a gut level that it’s going to take some serious inner work—here’s a great guide to that most rewarding of challenges: doing what’s needed to fully embody your authentic manhood.
Author: Connie Pheiff
Publisher: Morgan James Publishing
ISBN: 1630473987
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Jean Claud Larreche
Publisher: Pearson UK
ISBN: 0273747274
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.
