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Author: Ian Lurie
Publisher: Ian Lurie
ISBN: 1412092248
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
Author: Kevin Lund
Publisher: Career Press
ISBN: 9781632651389
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Author: David Cancel
Publisher: John Wiley & Sons
ISBN: 1119541832
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Author: Ian Lurie
Publisher: Ian Lurie
ISBN: 1412092248
Category : Business & Economics
Languages : en
Pages : 100
Get Book
Book Description
The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
Author: Kevin Lund
Publisher: Red Wheel/Weiser
ISBN: 1632658690
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Author: Joseph Jaffe
Publisher: John Wiley & Sons
ISBN: 0470187867
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Author: Robbin Phillips
Publisher: John Wiley & Sons
ISBN: 111853333X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Kevin Lund
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Author: Robert F. Lusch
Publisher: Routledge
ISBN: 1317454634
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author: Robbin Phillips
Publisher: Wiley
ISBN: 9781118768303
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
