Author: Milton T. Astroff
Publisher: Pearson Higher Ed
ISBN: 0133475298
Category : Business & Economics
Languages : en
Pages : 672
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Author: James Abbey
Publisher:
ISBN: 9780962071072
Category :
Languages : en
Pages :
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Book Description
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Author: Robert H. Woods
Publisher: Educational Institute of American Hotel & Motel Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: James R. Abbey
Publisher: Educational Institute
ISBN: 9780133594508
Category : Hospitality industry
Languages : en
Pages : 0
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Book Description
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author: Philip Kotler
Publisher:
ISBN: 9780134151922
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author: Lea R. Dopson
Publisher: John Wiley & Sons
ISBN: 1119524997
Category : Technology & Engineering
Languages : en
Pages : 469
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Book Description
Professional foodservice managers are faced with a wide array of challenges on a daily basis. Controlling costs, setting budgets, and pricing goods are essential for success in any hospitality or culinary business. Food and Beverage Cost Control provides the tools required to maintain sales and cost histories, develop systems for monitoring current activities, and forecast future costs. This detailed yet reader-friendly guide helps students and professionals alike understand and apply practical techniques to effectively manage food and beverage costs. Now in its seventh edition, this extensively revised and updated book examines the entire cycle of cost control, including purchasing, production, sales analysis, product costing, food cost formulas, and much more. Each chapter presents complex ideas in a clear, easy-to-understand style. Micro-case studies present students with real-world scenarios and problems, while step-by-step numerical examples highlight the arithmetic necessary to understand cost control-related concepts. Covering everything from food sanitation to service methods, this practical guide helps readers enhance their knowledge of the hospitality management industry and increase their professional self-confidence.
Author: Raymond Cote
Publisher: Educational Institute of American Hotel & Motel Association
ISBN: 9780866122832
Category : Accounting
Languages : en
Pages : 0
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Book Description
Author: G. Raghubalan
Publisher: Oxford University Press, USA
ISBN: 9780199451746
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Accompanying DVD contains videos & PowerPoint presentations on different aspects of hotel houskeeping .
Author: Michael L. Kasavana
Publisher: Educational Institute
ISBN: 9780133430783
Category : Hotel management
Languages : en
Pages : 0
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Book Description
Managing Front Office Operations provides an in-depth look at management of the front office and how this department interacts with other hotel departments to create a memorable guest experience. This 14-chapter book presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. It also examines the various elements of effective front office management, paying particular attention to the planning and evaluation of front office operations and to human resources management. Hospitality management students and new front office employees who aspire to a management position will benefit from this practical textbook that explores every facet of hotel front office operations.
Author: Raphael R. Kavanaugh
Publisher: Pearson Higher Ed
ISBN: 0133475328
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Introduce students to the supervisory skills they’ll need to succeed in a hospitality career. They will be prepared to meet the expectations of management, employees, and guests. SUPERVISION IN THE HOSPITALITY INDUSTRY, 5/e features revised procedures for managing conflict; expanded information on motivation, including a discussion of on-boarding; new information on the role of technology and social media on recruiting and reference checks; new information on the costs and benefits of training; and a discussion of the use of technology for employee scheduling, including scheduling software and company intranets. This book also provides resources to help students create a professional development plan for their career. Authors: Jack D. Ninemeier, Ph.D., CHA, CHE, and Raphael R. Kavanaugh, Ed.D., CHA
