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Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Author: Bill Scott
Publisher: Lulu.com
ISBN: 0557834481
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Bill Scott and James Hawkins describe in easy to understand terms how convenience store operators can double the profits in every store and turn their convenience stores into Cash Generating Monsters.
Author: Alex Genadinik
Publisher:
ISBN: 9781519741783
Category : Business planning
Languages : en
Pages : 0
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Book Description
This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that will help you: - Complete your business plan faster - Avoid confusion and frustration - Focus on the core of your business and create more effective business strategies To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This way, you have less confusion and frustration and are more likely to finish your business plan faster and have it be better. This way you get a business plan template together practical explanations and an example. So whatever your learning style might be, this book has a high chance of being effective for you. If business planning seems to you complex and scary, this book will make it simple for you. It is written in simple and clear language to help you get started and create a great business plan. So what are you waiting for? Get this book now, and start creating a great business plan for your business today. Also recently added in the last update of this book is a business plan sample since many people commented that they wanted a business plan example. Although for my taste as an entrepreneur, I rather give you lots of great business planning strategies and theory that you can use in the real world instead of having a business plan template or workbook to write your business plan from. After all, a business plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don't just focus on the business plan document. Instead, focus on a plan for the real world with actionable and effective strategies. Get the book now, and start planning your business today.
Author: Richard M. White
Publisher: Echo Point Books & Media, LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual covers everything entrepreneurs need to know, from identifying your niche market, to forecasting and controlling sales, to building a solid foundation of effective employees. White's rare advice has made this manual mandatory reading not only for entrepreneurs, but for anyone who wants to better understand the business world. In addition to motivating prospective business owners, this book, above all others in its field, delivers results. This superior guide on the secrets behind successful entrepreneurship possesses the qualities of a true classic: its advice remains as relevant as ever. Find out why The Entrepreneur's Manual has been the mandatory business guide for nearly half a century.
Author: Shabbir Hossain
Publisher: CreateSpace
ISBN: 9781515393528
Category :
Languages : en
Pages : 276
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Book Description
Why a book about Gas station business? Well, gas stations are in every street corner, they are dime a dozen, but why are there so many of them?. Since the economic meltdown of 2008, we not only witnessed the collapse of the housing market, but also the wave of small businesses that closed their doors forever. Look at your city, and I am sure you will find empty homes alongside many local businesses such as restaurants, gift shops, clothing stores, etc. standing there with empty windows and a "For Sale" sign in the front. Now, look again. How many gas stations or convenience stores closed during the same period? Probably none. Instead, you may have noticed there are new stations constantly being built. Why is that? The answer is simple: it is a recession proof business. Whether you have a job or not, have a house or not; you still need gasoline for your car, milk for the kids, or need to make a quick run for cigarettes, beer, soft drinks.. You corner gas station is filled with all our daily life necessities.Now that we established Gas Station is a good and recession proof business to get into, the question is how do we get into one on a limited budget and once we do get into it, how can we stand out in this crowded market and be unique.?Here in this book I bring you all the answers along with all the best information possible to help you start, run and grow a successful gas station/convenience store business. Whether you're just starting out or you're a veteran in the gas station business, I am going to show you some new and innovative ways to get you to the next level and stand out in the crowd. As a 20 plus year veteran of gas station business, I am always trying new and innovative methods to increase sales and profitability. Technology and marketing strategies are changing every day, and the "old school" methods are not working anymore.In this book I outlined and explained in depth the followings:* How to Choose the Right Business Location* Should you Buy or Lease a Gas Station Business* How to effectively do Due Diligence on any Business* How to get Bank Financing* How to Close a Deal * What and How to set up a Corporation and obtain all required Licensing * How to Market your store and increase Sales and ultimately Profitability* How to Hire, Train and Manage Employees* How to have an Inventory Management System* How to do Bookkeeping * How to handle Loss Prevention/TheftA full Business Plan in included in this book along with a link where you can download a fully workable business plan that you can modify to fit your need.After reading this book, if you still have need for more information, I would suggest you check out my Gas Station Business 101 podcast audio show on iTunes, it is free to subscribe and you can listen to anywhere. Through this podcast show, you'll stay up to date on everything that is going on in this industry. Branding, Business Plans, Business loans, innovative marketing Strategies, theft control, gas station business bookkeeping, regulations, pricing - you name it, it's here for you. You can also check out my blog at GasStationBusiness101.com and let me show you the way to becoming successful in this profitable niche business.In this second edition, we addressed a few errors and typos, we also updated some data, as well as some charts and graphs that are now very easy to read.
Author: Graham Robertson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983625886
Category :
Languages : en
Pages : 228
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Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: Paul Borosky Mba
Publisher:
ISBN: 9781687040213
Category :
Languages : en
Pages : 208
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Book Description
As a doctoral candidate, professional business consultant, and business plan writer, I am often asked by aspiring and seasoned entrepreneurs alike, "What is the first step for starting a business or expanding business operations?". When I first started out as a business consultant, I would explain to my client their place in the entrepreneurial process. I then support this analysis with proven academic and practicing business theory, along with recommending specific steps to take.After going through this process time and time again with entrepreneurs, it dawned on me that the first step I ALWAYS recommend is writing a business plan.Unfortunately, most entrepreneurs do not know how to write a professionally polished and structured business plan. Hell, most business owners don't know how to write any type of business plan at all. From this issue, I decided to write this book focused on a ten-step process to writing a well-structured business plan. The business plan writing steps include all aspects of the business plan writing process, beginning with developing the executive summary through constructing a professional and polished funding request. In each step, I introduce you to a different business plan section. I then explain in layman's terms what the section means, offer a business plan sample, and analyze the sample to help you understand the component. The objective of this detailed process is to ensure full understanding of each section and segment, with the goal of you being able to write a professional business plan for yourself, by yourself! IF you still need help writing your business plan, at the end of the book, I ALSO supply you with a professionally written sample business plan AND a business plan template for you to use.In the end, I am supremely confident that this book, with the numerous tools and tips for business plan writing, will help you develop your coveted business plan in a timely fashion.
Author: Graham Friend
Publisher: Bloomberg Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
Author: Verne Harnish
Publisher: Forbesbooks
ISBN: 9780986019593
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Author:
Publisher: Business Plans Handbook
ISBN: 9780787612634
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
