Controversies in Contemporary Advertising PDF Download
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Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336
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Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336
Get Book Here
Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: Shelby D. Hunt
Publisher: Taylor & Francis
ISBN: 131529088X
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author: Anthony Dupont
Publisher: BRILL
ISBN: 9004231579
Category : Religion
Languages : en
Pages : 698
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Book Description
Studying the presence of grace in Augustine's sermones ad populum preached during the period of the Pelagian controversy, this book eplores the anthropological-ethical perspective of his doctrine of grace and indicates the continuity in his reflections on grace and human freedom.
Author: Ray C. Rist
Publisher: Transaction Publishers
ISBN: 9781412838467
Category : Social Science
Languages : en
Pages : 304
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Book Description
Discusses governmental responsibilities and individual liberties, ethical problems of moral judgement, and legal considerations in defining and suppressing obscene material
Author: Laurie Collier Hillstrom
Publisher: Bloomsbury Publishing USA
ISBN: 1440871116
Category : Medical
Languages : en
Pages : 161
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Book Description
This work provides an evenhanded and authoritative overview of vaping and its impact on American culture and public health, especially among younger Americans. The 21st Century Turning Points series is a one-stop resource for understanding the people and events changing America today. This volume is devoted to the rapid rise of vaping across the nation, especially among young people. This trend has prompted fierce debate in communities across the country, with some people heralding "e-cigarettes" and other vaping devices as valuable smoking cessation tools and others condemning them for being unhealthy in their own right—and a gateway to future cigarette consumption. The Vaping Controversy describes the key events and people that provided the foundation for the rise of e-cigarettes and vaping, from governmental and medical efforts to reduce traditional cigarette smoking to the emergence and rapid spread of an entire industry devoted to selling vaping devices and accessories. This volume also explores how vaping has influenced youth culture and high school life, its impact on "old school" tobacco companies, and the increasingly visible partisan divide in attitudes about the public health impact of vaping.
Author: Carole G.
Publisher: GRIN Verlag
ISBN: 3668873879
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
Essay from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.5 (Schweiz), University of Fribourg (Wirtschafts- und Sozialwissenschaftliche Fakultät), course: Strategic Value Creation, language: English, abstract: H&M is a global Swedish fashion and design apparel retailer founded in 1947. It’s one of the world’s leading fashion companies reaching customers across the globe with over 4’800 stores worldwide and a strong online presence. It features nine clearly defined brands which ensure that H&M satisfies various customer needs and segments around the world. H&M’s overall strategy for growth is to expend their network of physical stores – especially in emerging markets – as well as web shops in order to enhance their customer’s seamless shopping experience through modern technology, digital innovation and social media platforms.
Author: Brian Martin
Publisher: Lulu.com
ISBN: 1291672419
Category : Reference
Languages : en
Pages : 468
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Book Description
Climate change, psychiatric drugs, genetically modified organisms, nuclear power, fluoridation, stem cell research - these are just a few of the hundreds of issues involving science and technology that are vigorously debated. If you care about an issue, how can you be more effective in arguing for your viewpoint and campaigning in support of it? The Controversy Manual offers practical advice for campaigners as well as plenty of information for people who want to better understand what's happening and to be able to discuss the issues with friends. The Controversy Manual provides information for understanding controversies, arguing against opponents, getting your message out, and defending against attack. Whether experts are on your side or mostly on the side of opponents, you'll find advice for being more effective. While not taking sides on individual controversies, the emphasis is on fostering fair and open debate and opposing those who use power and manipulation to get their way.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1354
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1442
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Book Description
Author: Shelby D. Hunt
Publisher: Routledge
ISBN: 1317465148
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
