Author: Alan S. Bluck
Publisher: Orange Education Pvt Ltd
ISBN: 8197953449
Category : Computers
Languages : en
Pages : 591
Book Description
TAGLINE Instructions for downloading, installing, and upgrading IBM CMOD KEY FEATURES ● Master IBM CMOD installation on RedHat Linux and Windows, including optional software and upgrade steps. ● Learn to configure CMOD with Content Navigator and FileNet using practical, real-world examples. ● Acquire essential admin skills for Linux and Windows, focusing on user management and system optimization. ● Hands-on examples of using the CMOD Java API for building and integrating custom solutions. DESCRIPTION Research shows that organizations using robust content management systems can reduce operational costs by up to 30% and improve data retrieval times by over 50%. IBM CMOD, utilized by thousands globally, connects millions of users daily, empowering them to create tailored solutions through customizable parameters. Mastering IBM CMOD for Red Hat Linux and Windows 11 Servers goes beyond basic instruction, offering a hands-on, practical approach for professionals eager to excel in data management. This book combines foundational knowledge with advanced applications, equipping readers to seamlessly download, install, configure, and integrate CMOD across both operating systems. Explore unique industry applications with detailed integration steps for IBM Content Navigator and IBM FileNet, ensuring you meet real-world business needs effectively. With crystal-clear instructions and illustrative screenshots, the learning process is streamlined. Additionally, gain expert guidance on configuring CMOD Java API examples within a Linux Eclipse Java IDE environment, equipping you with essential skills to build and integrate custom solutions confidently. Get started with this IBM CMOD book to transform your content management capabilities and say goodbye to struggles with IBM CMOD installation and configuration. WHAT WILL YOU LEARN ● Understand the core concepts, functionalities, installation, and configuration of IBM Content Manager OnDemand (CMOD). ● Discover advanced methods for integrating CMOD with IBM Content Navigator and FileNet. ● Gain best practices for administration of CMOD on both Linux and Windows platforms. ● Learn strategies for optimizing CMOD performance, including resource allocation and system tuning. ● Develop troubleshooting skills to diagnose and resolve common issues encountered during installation and operation. ● Understand how to effectively manage data loading and processing with ARSLOAD and ARSXAFP commands. ● Build and integrate custom applications with detailed instructions on configuring CMOD Java API examples within a Linux Eclipse Java IDE. ● Benefit from a collection of configuration files and essential publications for ongoing reference and support. WHO IS THIS BOOK FOR? This book is designed for Java programmers, developers, IT consultants, and systems architects with foundational IT knowledge. It offers comprehensive instructions for downloading, installing, and configuring IBM CMOD version 10.5.0.7, including integration with IBM Content Navigator and IBM FileNet. TABLE OF CONTENTS 1. Introduction to IBM Content Manager OnDemand 2. Installing CMOD on Linux Systems 3. Installing Optional CMOD Software on Linux 4. Installing the Upgraded Linux GSKit and Libraries 5. Installing CMOD on Windows Systems 6. Restarting the CMOD System on Linux 7. CMOD Administration on Windows 8. CMOD System User Administration on Linux 9. CMOD Java API Examples 10. Connecting CMOD to IBM Content Navigator 11. Starting arssockd on the Linux Server 12. Configuring the arsload Program 13. Running ARSLOAD 14. Running the ARSXAFP Program on Windows and Linux APPENDIX A: IBM Content Manager OnDemand Fix Pack Installation APPENDIX B: Recreating an Application Group APPENDIX C: List of Configuration Files and Settings APPENDIX D: ASB Software Development Limited Publications Index
Mastering IBM CMOD for RedHat Linux and Windows 11 Servers
Author: Alan S. Bluck
Publisher: Orange Education Pvt Ltd
ISBN: 8197953449
Category : Computers
Languages : en
Pages : 591
Book Description
TAGLINE Instructions for downloading, installing, and upgrading IBM CMOD KEY FEATURES ● Master IBM CMOD installation on RedHat Linux and Windows, including optional software and upgrade steps. ● Learn to configure CMOD with Content Navigator and FileNet using practical, real-world examples. ● Acquire essential admin skills for Linux and Windows, focusing on user management and system optimization. ● Hands-on examples of using the CMOD Java API for building and integrating custom solutions. DESCRIPTION Research shows that organizations using robust content management systems can reduce operational costs by up to 30% and improve data retrieval times by over 50%. IBM CMOD, utilized by thousands globally, connects millions of users daily, empowering them to create tailored solutions through customizable parameters. Mastering IBM CMOD for Red Hat Linux and Windows 11 Servers goes beyond basic instruction, offering a hands-on, practical approach for professionals eager to excel in data management. This book combines foundational knowledge with advanced applications, equipping readers to seamlessly download, install, configure, and integrate CMOD across both operating systems. Explore unique industry applications with detailed integration steps for IBM Content Navigator and IBM FileNet, ensuring you meet real-world business needs effectively. With crystal-clear instructions and illustrative screenshots, the learning process is streamlined. Additionally, gain expert guidance on configuring CMOD Java API examples within a Linux Eclipse Java IDE environment, equipping you with essential skills to build and integrate custom solutions confidently. Get started with this IBM CMOD book to transform your content management capabilities and say goodbye to struggles with IBM CMOD installation and configuration. WHAT WILL YOU LEARN ● Understand the core concepts, functionalities, installation, and configuration of IBM Content Manager OnDemand (CMOD). ● Discover advanced methods for integrating CMOD with IBM Content Navigator and FileNet. ● Gain best practices for administration of CMOD on both Linux and Windows platforms. ● Learn strategies for optimizing CMOD performance, including resource allocation and system tuning. ● Develop troubleshooting skills to diagnose and resolve common issues encountered during installation and operation. ● Understand how to effectively manage data loading and processing with ARSLOAD and ARSXAFP commands. ● Build and integrate custom applications with detailed instructions on configuring CMOD Java API examples within a Linux Eclipse Java IDE. ● Benefit from a collection of configuration files and essential publications for ongoing reference and support. WHO IS THIS BOOK FOR? This book is designed for Java programmers, developers, IT consultants, and systems architects with foundational IT knowledge. It offers comprehensive instructions for downloading, installing, and configuring IBM CMOD version 10.5.0.7, including integration with IBM Content Navigator and IBM FileNet. TABLE OF CONTENTS 1. Introduction to IBM Content Manager OnDemand 2. Installing CMOD on Linux Systems 3. Installing Optional CMOD Software on Linux 4. Installing the Upgraded Linux GSKit and Libraries 5. Installing CMOD on Windows Systems 6. Restarting the CMOD System on Linux 7. CMOD Administration on Windows 8. CMOD System User Administration on Linux 9. CMOD Java API Examples 10. Connecting CMOD to IBM Content Navigator 11. Starting arssockd on the Linux Server 12. Configuring the arsload Program 13. Running ARSLOAD 14. Running the ARSXAFP Program on Windows and Linux APPENDIX A: IBM Content Manager OnDemand Fix Pack Installation APPENDIX B: Recreating an Application Group APPENDIX C: List of Configuration Files and Settings APPENDIX D: ASB Software Development Limited Publications Index
Publisher: Orange Education Pvt Ltd
ISBN: 8197953449
Category : Computers
Languages : en
Pages : 591
Book Description
TAGLINE Instructions for downloading, installing, and upgrading IBM CMOD KEY FEATURES ● Master IBM CMOD installation on RedHat Linux and Windows, including optional software and upgrade steps. ● Learn to configure CMOD with Content Navigator and FileNet using practical, real-world examples. ● Acquire essential admin skills for Linux and Windows, focusing on user management and system optimization. ● Hands-on examples of using the CMOD Java API for building and integrating custom solutions. DESCRIPTION Research shows that organizations using robust content management systems can reduce operational costs by up to 30% and improve data retrieval times by over 50%. IBM CMOD, utilized by thousands globally, connects millions of users daily, empowering them to create tailored solutions through customizable parameters. Mastering IBM CMOD for Red Hat Linux and Windows 11 Servers goes beyond basic instruction, offering a hands-on, practical approach for professionals eager to excel in data management. This book combines foundational knowledge with advanced applications, equipping readers to seamlessly download, install, configure, and integrate CMOD across both operating systems. Explore unique industry applications with detailed integration steps for IBM Content Navigator and IBM FileNet, ensuring you meet real-world business needs effectively. With crystal-clear instructions and illustrative screenshots, the learning process is streamlined. Additionally, gain expert guidance on configuring CMOD Java API examples within a Linux Eclipse Java IDE environment, equipping you with essential skills to build and integrate custom solutions confidently. Get started with this IBM CMOD book to transform your content management capabilities and say goodbye to struggles with IBM CMOD installation and configuration. WHAT WILL YOU LEARN ● Understand the core concepts, functionalities, installation, and configuration of IBM Content Manager OnDemand (CMOD). ● Discover advanced methods for integrating CMOD with IBM Content Navigator and FileNet. ● Gain best practices for administration of CMOD on both Linux and Windows platforms. ● Learn strategies for optimizing CMOD performance, including resource allocation and system tuning. ● Develop troubleshooting skills to diagnose and resolve common issues encountered during installation and operation. ● Understand how to effectively manage data loading and processing with ARSLOAD and ARSXAFP commands. ● Build and integrate custom applications with detailed instructions on configuring CMOD Java API examples within a Linux Eclipse Java IDE. ● Benefit from a collection of configuration files and essential publications for ongoing reference and support. WHO IS THIS BOOK FOR? This book is designed for Java programmers, developers, IT consultants, and systems architects with foundational IT knowledge. It offers comprehensive instructions for downloading, installing, and configuring IBM CMOD version 10.5.0.7, including integration with IBM Content Navigator and IBM FileNet. TABLE OF CONTENTS 1. Introduction to IBM Content Manager OnDemand 2. Installing CMOD on Linux Systems 3. Installing Optional CMOD Software on Linux 4. Installing the Upgraded Linux GSKit and Libraries 5. Installing CMOD on Windows Systems 6. Restarting the CMOD System on Linux 7. CMOD Administration on Windows 8. CMOD System User Administration on Linux 9. CMOD Java API Examples 10. Connecting CMOD to IBM Content Navigator 11. Starting arssockd on the Linux Server 12. Configuring the arsload Program 13. Running ARSLOAD 14. Running the ARSXAFP Program on Windows and Linux APPENDIX A: IBM Content Manager OnDemand Fix Pack Installation APPENDIX B: Recreating an Application Group APPENDIX C: List of Configuration Files and Settings APPENDIX D: ASB Software Development Limited Publications Index
Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Enterprise Content Strategy
Author: Kevin Nichols
Publisher:
ISBN: 9781937434441
Category : Industrial management
Languages : en
Pages : 160
Book Description
"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
Publisher:
ISBN: 9781937434441
Category : Industrial management
Languages : en
Pages : 160
Book Description
"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
(Free Sample) Comprehensive Guide to CMAT 2020 (Common Management Admission Test) with 3 Online Tests 3rd Edition
Author: Disha Experts
Publisher: Disha Publications
ISBN:
Category :
Languages : en
Pages : 49
Book Description
Publisher: Disha Publications
ISBN:
Category :
Languages : en
Pages : 49
Book Description
The Manager's Path
Author: Camille Fournier
Publisher: "O'Reilly Media, Inc."
ISBN: 1491973846
Category : Business & Economics
Languages : en
Pages : 187
Book Description
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you’ll get actionable advice for approaching various obstacles in your path. This book is ideal whether you’re a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager Understand what it takes to be a good mentor, and a good tech lead Learn how to manage individual members while remaining focused on the entire team Understand how to manage yourself and avoid common pitfalls that challenge many leaders Manage multiple teams and learn how to manage managers Learn how to build and bootstrap a unifying culture in teams
Publisher: "O'Reilly Media, Inc."
ISBN: 1491973846
Category : Business & Economics
Languages : en
Pages : 187
Book Description
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you’ll get actionable advice for approaching various obstacles in your path. This book is ideal whether you’re a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager Understand what it takes to be a good mentor, and a good tech lead Learn how to manage individual members while remaining focused on the entire team Understand how to manage yourself and avoid common pitfalls that challenge many leaders Manage multiple teams and learn how to manage managers Learn how to build and bootstrap a unifying culture in teams
Adobe Experience Manager
Author: Ryan D. Lunka
Publisher: Pearson Education
ISBN: 0321928636
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
Publisher: Pearson Education
ISBN: 0321928636
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
Manager 3.0
Author: Brad Karsh
Publisher: AMACOM
ISBN: 0814432905
Category : Business & Economics
Languages : en
Pages : 255
Book Description
This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.
Publisher: AMACOM
ISBN: 0814432905
Category : Business & Economics
Languages : en
Pages : 255
Book Description
This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.
Teaching Content Management in Technical and Professional Communication
Author: Tracy Bridgeford
Publisher: Routledge
ISBN: 0429601980
Category : Language Arts & Disciplines
Languages : en
Pages : 196
Book Description
This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.
Publisher: Routledge
ISBN: 0429601980
Category : Language Arts & Disciplines
Languages : en
Pages : 196
Book Description
This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.
Advances in Information and Communication
Author: Kohei Arai
Publisher: Springer Nature
ISBN: 3030731006
Category : Technology & Engineering
Languages : en
Pages : 1125
Book Description
This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.
Publisher: Springer Nature
ISBN: 3030731006
Category : Technology & Engineering
Languages : en
Pages : 1125
Book Description
This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.
The Content Trap
Author: Bharat Anand
Publisher: Random House
ISBN: 0812995392
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Publisher: Random House
ISBN: 0812995392
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal