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Author: Alfredo M. Ronchi
Publisher: Springer Science & Business Media
ISBN: 3540752765
Category : Social Science
Languages : en
Pages : 465
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Book Description
Do virtual museums really provide added value to end-users, or do they just contribute to the abundance of images? Does the World Wide Web save endangered cultural heritage, or does it foster a society with less variety? These and other related questions are raised and answered in this book, the result of a long path across the digital heritage landscape. It provides a comprehensive view on issues and achievements in digital collections and cultural content.
Author: Alfredo M. Ronchi
Publisher: Springer Science & Business Media
ISBN: 3540752765
Category : Social Science
Languages : en
Pages : 465
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Book Description
Do virtual museums really provide added value to end-users, or do they just contribute to the abundance of images? Does the World Wide Web save endangered cultural heritage, or does it foster a society with less variety? These and other related questions are raised and answered in this book, the result of a long path across the digital heritage landscape. It provides a comprehensive view on issues and achievements in digital collections and cultural content.
Author: John B. Thompson
Publisher: Polity
ISBN: 0745634788
Category : Language Arts & Disciplines
Languages : en
Pages : 481
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Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Author: John Vernon Pavlik
Publisher: Columbia University Press
ISBN: 0231142080
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Author: Sarah Quinton
Publisher: SAGE
ISBN: 1526448319
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age. The book will help the reader to understand how the digital context impacts on social science research and is divided into three main sections: A Justification & Reconceptualization of Digital Research: The authors explore how far the digital environment is transforming social science research. Accessing Digital Data: An outline of the characteristics of digital data, temporality issues in digital research and different data sources. Moving Forward with Digital Research: Examining the practicalities of how to conduct digital research, with examples and suggestions to strengthen the implementation of digital research. Suitable for Masters and Doctoral students undertaking digital or online research methods courses, as well as anyone doing a research project or dissertation with an online component.
Author: A. W Bates
Publisher:
ISBN: 9780995269231
Category :
Languages : en
Pages :
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Book Description
Author: T. Mills Kelly
Publisher: University of Michigan Press
ISBN: 0472118781
Category : Education
Languages : en
Pages : 182
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Book Description
A practical guide on how one professor employs the transformative changes of digital media in the research, writing, and teaching of history
Author: Ross Knox Bassett
Publisher: JHU Press
ISBN: 9780801868092
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Bassett (history, North Carolina State U.) combines corporate and technological history in his examination of the development and propagation of the metal- oxide-semiconductor (MOS) transistor, the backbone of digital electronics. One of the primary questions the study addresses is how organizational leadership contributes to the ability to successfully adapt to technological change. The focus is on the operations of Fairchild Semiconductor, Intel, and IBM. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Author: Sunil Gupta
Publisher: Harvard Business Press
ISBN: 1633692698
Category : Computers
Languages : en
Pages : 342
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Book Description
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416832
Category : Social Science
Languages : de
Pages : 387
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Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Author: Milton Kotler
Publisher: World Scientific
ISBN: 9811216991
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
