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Author: John Espirian
Publisher:
ISBN: 9781916206236
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Author: John Espirian
Publisher:
ISBN: 9781916206236
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Author: John M. Butler
Publisher: Academic Press
ISBN: 012405854X
Category : Social Science
Languages : en
Pages : 609
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Book Description
Advanced Topics in Forensic DNA Typing: Interpretation builds upon the previous two editions of John Butler's internationally acclaimed Forensic DNA Typing textbook with forensic DNA analysts as its primary audience. Intended as a third-edition companion to the Fundamentals of Forensic DNA Typing volume published in 2010 and Advanced Topics in Forensic DNA Typing: Methodology published in 2012, this book contains 16 chapters with 4 appendices providing up-to-date coverage of essential topics in this important field. Over 80 % of the content of this book is new compared to previous editions. - Provides forensic DNA analysts coverage of the crucial topic of DNA mixture interpretation and statistical analysis of DNA evidence - Worked mixture examples illustrate the impact of different statistical approaches for reporting results - Includes allele frequencies for 24 commonly used autosomal STR loci, the revised Quality Assurance Standards which went into effect September 2011
Author:
Publisher:
ISBN:
Category : Radiology
Languages : en
Pages : 38
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Book Description
Author: George M Church
Publisher: Basic Books
ISBN: 0465038654
Category : Science
Languages : en
Pages : 305
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Book Description
A Harvard biologist and master inventor explores how new biotechnologies will enable us to bring species back from the dead, unlock vast supplies of renewable energy, and extend human life. In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies-far from the out-of-control nightmare depicted in science fiction-have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.
Author: David T. Delpy
Publisher: Springer Science & Business Media
ISBN: 1461553997
Category : Science
Languages : en
Pages : 688
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Book Description
In 1996, for its 24th scientific meeting, the International Society on Oxygen Trans port to Tissue made its third visit to the United Kingdom. The previous two meetings were held in Cambridge in 1977 and 1986, but this was the first meeting to be held "north of the border" in Scotland. It was attended by some 186 delegates and accompanying persons and there were 128 presentations. The venue was the West Park Centre, the University of Dundee's residential conference centre, and ISOTT was only the second major meeting to be held there using the new Villa accommodation. Dundee's slogan is "City of Discovery" since it became the permanent home of the Royal Research Ship Discovery which was built in the city and was used by Captain Scott on his first ex pedition to the Antarctic. The ISOTT meeting also fulfilled its promise of being a meeting of dis covery with sessions on all aspects of oxygen transport to tissue. The inclusion of a session on oxygen transport in vascular disease reflected the interests of the local participants. All of the manuscripts were reviewed both for their scientific and editorial accept ability and in some 50% of cases, revisions were requested from the authors. Some manu scripts were ultimately rejected. However, in view of the importance of producing the Proceedings as quickly as possible it is possible that some minor errors may have slipped through, for which the editors apologise.
Author: Louise L. Hayes
Publisher: New Harbinger Publications
ISBN: 1608828042
Category : Psychology
Languages : en
Pages : 332
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Book Description
Adolescents face unique pressures and worries. Will they pass high school? Should they go to college? Will they find love? And what ways do they want to act in the world? The uncertainty surrounding the future can be overwhelming. Sadly, and all too often, if things don’t go smoothly, adolescents will begin labeling themselves as losers, unpopular, unattractive, weird, or dumb. And, let’s not forget the ubiquitous ‘not good enough’ story that often begins during these formative years. These labels are often carried forward throughout life. So what can you do, now, to help lighten this lifelong burden? The Thriving Adolescent offers teachers, counselors, and mental health professionals powerful techniques for working with adolescents. Based in proven- effective acceptance and commitment therapy (ACT), the skills and tips outlined in this book will help adolescents and teens manage difficult emotions, connect with their values, achieve mindfulness and vitality, and develop positive relationships with friends and family. The evidence-based practices in this book focus on developing a strong sense of self, and will give adolescents the confidence they need to make that difficult transition into adulthood. Whether it’s school, family, or friend related, adolescents experience a profound level of stress, and often they lack the psychological tools to deal with stress in productive ways. The skills we impart to them now will help set the stage for a happy, healthy adulthood. If you work with adolescents or teens, this is a must-have addition to your professional library.
Author: Ram J. Singh
Publisher: CRC Press
ISBN: 1420038508
Category : Science
Languages : en
Pages : 466
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Book Description
Plant cytogenetics has progressed at a rapid rate since the publication of the first edition. Plant Cytogenetics, Second Edition presents an up-to-date review of cytogenetics. It covers the latest in the various classical and modern techniques in the handling of chromosomes, karyotype analysis, genetics of meiosis, genomic relationships, and chromosome manipulation. It includes new chapters on extra chromosomal inheritance and the mode of reproduction in plants, paricularly apomixis, as well as new sections on the molecular basis of heredity, genomic in situ hybridization, and the classical and molecular methods of genome analysis. The author also elaborates on the cytogenetic basis of somaclonal variation generated through cell and tissue culture.
Author: Michael P. Doyle
Publisher: John Wiley & Sons
ISBN: 1555819974
Category : Medical
Languages : en
Pages : 1117
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Book Description
Since its introduction in 1997, the purpose of Food Microbiology: Fundamentals and Frontiers has been to serve as an advanced reference that explores the breadth and depth of food microbiology. Thoroughly updated, the new Fifth Edition adds coverage of the ever-expanding tool chest of new and extraordinary molecular methods to address many of the roles that microorganisms play in the production, preservation, and safety of foods. Sections in this valuable reference cover material of special significance to food microbiology such as: stress response mechanisms, spores, and the use of microbiological criteria and indicator organisms commodity-oriented discussion of types of microbial food spoilage and approaches for their control the major foodborne pathogens, including diseases, virulence mechanisms, control measures, and up-to-date details on molecular biology techniques state-of-the-science information on food preservation approaches, including natural antimicrobials and the use of bacteriophages in controlling foodborne pathogens beneficial microbes used in food fermentations and to promote human and animal health updated chapters on current topics such as antimicrobial resistance, predictive microbiology, and risk assessment This respected reference provides up-to-the-minute scientific and technical insights into food production and safety, readily available in one convenient source.
Author: Birhan Kunter
Publisher: Livre de Lyon
ISBN: 2382362286
Category : Social Science
Languages : en
Pages : 276
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Book Description
Agricultural and Natural Research & Reviews
Author: C. Philip Wheater
Publisher: John Wiley & Sons
ISBN: 1119413249
Category : Science
Languages : en
Pages : 468
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Book Description
Offers a comprehensive, accessible introduction to experimental design, field monitoring skills for plants and animals, data analysis, interpretation and reporting This user-friendly book presents field monitoring skills for both plants and animals, within the context of a research project. This text provides a single resource to take the reader all the way through from the planning stage, into the field, guiding through sampling, organism identification, computer-based data analysis and interpretation, and finally how to present the results to maximise the impact of the work. Logically structured throughout, and revised extensively in the second edition, the book concentrates on the techniques required to design a field-based ecological survey and shows how to execute an appropriate sampling regime. It evaluates appropriate sampling and analytical methods, identifying potential problems associated with various techniques and how to mitigate these. The second edition of this popular text has updated reference material and weblinks, increased the number of case studies by 50% to illustrate the use of specific techniques in the field, added over 20% more figures (including 8 colour plates), and made more extensive use of footnotes to provide extra details. Extensions to topics covered in the first edition include additional discussion of: ethical issues; statistical methods (sample size estimation, use of the statistical package R, mixed models); bioindicators, especially for freshwater pollution; seeds, fecundity and population dynamics including static and dynamic life tables; forestry techniques including tree coring and tree mortality calculations; the use of data repositories; writing for a journal and producing poster and oral presentations. In addition, the use of new and emerging technologies has been a particular focus, including mobile apps for environmental monitoring and identification; land cover and GIS; the use of drones including legal frameworks and codes of practice; molecular field techniques including DNA analysis in the field (including eDNA); photo-matching for identifying individuals; camera trapping; modern techniques for detecting and analysing bat echolocation calls; and data storage using the cloud. Divided into six distinct chapters, Practical Field Ecology, 2nd Edition begins at project inception with a chapter on planning—covering health and safety, along with guidance on how to ensure that the sampling and experimental design is suitable for subsequent statistical analysis. Following a chapter dealing with site characterisation and general aspects of species identification, subsequent chapters describe the techniques used to survey and census particular groups of organisms. The final chapters cover analysing, interpreting and presenting data, and writing up the research. Offers a readable and approachable integrated guide devoted to field-based research projects Takes students from the planning stage, into the field, and clearly guides them through organism identification in the laboratory and computer-based data analysis, interpretation and data presentation Includes a chapter on how to write project reports and present findings in a variety of formats to differing audiences Aimed at undergraduates taking courses in Ecology, Biology, Geography, and Environmental Science, Practical Field Ecology, 2nd Edition will also benefit postgraduates seeking to support their projects.
