Content Analysis and Frequency of Social Media Behaviors and Their Association with Personality Variables PDF Download

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Content Analysis and Frequency of Social Media Behaviors and Their Association with Personality Variables

Content Analysis and Frequency of Social Media Behaviors and Their Association with Personality Variables PDF Author: Trevor Arthur Akira Graham
Publisher:
ISBN: 9780438070066
Category : Dissertations, Academic
Languages : en
Pages : 114

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Book Description
The present study addresses questions regarding the relationship between the Five Factor Model of Personality, self-esteem, trait-narcissism, and social media usage. One hundred students provided researchers access to their Facebook profiles, and completed a series of personality and trait related questionnaires. Profiles were coded by multiple coders on the basis of content, and the codes reduced into stable factors on the basis of results of principal components analysis. A series of multiple regression analyses were performed to predict the frequency of posts within a given category using narcissism, self-esteem, and personality trait scores as predictors. Results revealed that Conscientiousness was a salient predictor of political posts, Agreeableness for game posts, and that political post percentages were predictable by Openness, Agreeableness, and Conscientiousness. Self-esteem and narcissism failed to predict totals or percentages.