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Author: David T. MacFarland
Publisher: Routledge
ISBN: 1315443511
Category : Social Science
Languages : en
Pages : 228
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Book Description
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Author: David T. MacFarland
Publisher: Routledge
ISBN: 1315443511
Category : Social Science
Languages : en
Pages : 228
Get Book Here
Book Description
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Author: David MacFarland
Publisher: Routledge
ISBN: 1136686843
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally. The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.
Author: Eric Norberg
Publisher: CRC Press
ISBN: 1136026894
Category : Language Arts & Disciplines
Languages : en
Pages : 161
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Book Description
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Author: John Allen Hendricks
Publisher: Rutgers University Press
ISBN: 081359846X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN: 9780495500537
Category : Broadcasting
Languages : en
Pages : 0
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Book Description
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Author: Eric Norberg
Publisher: CRC Press
ISBN: 1136026908
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176833
Category : Performing Arts
Languages : en
Pages : 2383
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Book Description
The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
Author: Various Authors
Publisher: Routledge
ISBN: 1315443430
Category : Social Science
Languages : en
Pages : 844
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Book Description
In four volumes, this set analyses some key aspects of radio broadcasting. From the earliest days of radio and the impact of religious broadcasting, to the development of audience research, from the cultural importance of radio, to the modern strategies evolved for radio programming, the works collected here form a remarkable research tool into the analysis of radio.
Author:
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 114
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Book Description
Author: James W. Cortada
Publisher: Oxford University Press
ISBN: 0190460695
Category : History
Languages : en
Pages : 657
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Book Description
All the Facts presents a history of the role of information in the United States since 1870, when the nation began a nearly 150-year period of economic prosperity and technological and scientific transformations. James Cortada argues that citizens and their institutions used information extensively as tools to augment their work and private lives and that they used facts to help shape how the nation evolved during these fourteen decades. He argues that information's role has long been a critical component of the work, play, culture, and values of this nation, and no more so than during the twentieth century when its function in society expanded dramatically. While elements of this story have been examined by thousands of scholars---such as the role of radio, newspapers, books, computers, and the Internet, about such institutions as education, big business, expanded roles of governments from town administration to the state house, from agriculture to the services and information industries---All the Facts looks at all of these elements holistically, providing a deeper insight into the way the United States evolved over time. An introduction and 11 chapters describe what this information ecosystem looked like, how it evolved, and how it was used. For another vast layer of information about this subject the reader is directed to the detailed bibliographic essay in the back of this book. It includes a narrative history, case studies in the form of sidebars, and stories illustrating key points. Readers will find, for example, the story of how the US postal system helped create today's information society, along with everything from books and newspapers to TV, computers, and the Internet. The build-up to what many today call the Information Age took a long time to achieve and continues to build momentum. The implications for the world, and not just for the United States, are as profound as any mega-trend one could identify in the history of humankind. All the Facts presents this development thoroughly in an easy-to-digest format that any lover of history, technology, or the history of information and business will enjoy.
