Contemporary Product Development

Contemporary Product Development PDF Author: Keith Edmund Ferguson
Publisher: Cognella Academic Publishing
ISBN: 9781793516145
Category :
Languages : en
Pages :

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Book Description
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.

Contemporary Product Development

Contemporary Product Development PDF Author: Keith Edmund Ferguson
Publisher: Cognella Academic Publishing
ISBN: 9781793516145
Category :
Languages : en
Pages :

Get Book Here

Book Description
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.

Innovation on Demand

Innovation on Demand PDF Author: Victor Fey
Publisher: Cambridge University Press
ISBN: 9780521826204
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
This book describes a revolutionary methodology for enhancing technological innovation called TRIZ. The TRIZ methodolgy is increasingly being adopted by leading corporations around the world to enhance their competitive position. The authors explain how the TRIZ methodology harnesses creative principles extracted from thousands of successful patented inventions to help you find better, more innovative, solutions to your own design problems. Whether you're trying to make a better beer can, find a new way to package microchips or reduce the number of parts in a lawnmower engine, this book can help.

Product Design and Development

Product Design and Development PDF Author: Karl T. Ulrich
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.

Product Design

Product Design PDF Author: Kevin N. Otto
Publisher: 清华大学出版社有限公司
ISBN: 9787302070481
Category : Design, Industrial
Languages : en
Pages : 1100

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Book Description
责任者译名:奥托。

New Product Development

New Product Development PDF Author: Tim Jones
Publisher: Butterworth-Heinemann
ISBN:
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process. Extensive use of photographs Includes case studies of Rover, Flymo, Logitech and Polaroid Provides a balanced overview of an often misunderstood process

Revolutionizing Product Development

Revolutionizing Product Development PDF Author: Steven C. Wheelwright
Publisher: Simon and Schuster
ISBN: 0029055156
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

Innovation Management and New Product Development

Innovation Management and New Product Development PDF Author: Paul Trott
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 446

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Book Description
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research

Handbook of Research on New Product Development

Handbook of Research on New Product Development PDF Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Creating Breakthrough Products

Creating Breakthrough Products PDF Author: Jonathan Cagan
Publisher: FT Press
ISBN: 9780139696947
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

New Food Product Development

New Food Product Development PDF Author: Gordon W. Fuller
Publisher: CRC Press
ISBN: 1439818657
Category : Technology & Engineering
Languages : en
Pages : 494

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Book Description
About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc