Contemporary Marketing and Human Resource Management in the Hotel Industry PDF Download
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Author: Christoph Müller
Publisher: GRIN Verlag
ISBN: 3668397449
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.
Author: Christoph Müller
Publisher: GRIN Verlag
ISBN: 3668397449
Category : Business & Economics
Languages : en
Pages : 48
Get Book Here
Book Description
Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.
Author: Michael John Boella
Publisher: Routledge
ISBN: 0415632536
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.
Author: Ronald J. Burke
Publisher: Edward Elgar Publishing
ISBN: 1786431378
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today.
Author: Michael J. Boella
Publisher: Routledge
ISBN: 0429805942
Category : Business & Economics
Languages : en
Pages : 607
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Book Description
Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a ‘process’ approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment. Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends relevant to the hospitality industry including: changing labour market profiles and the ‘gig’ economy, the digital transformation of HRM practices, employer branding developments, talent management strategies, employee well-being considerations, and contemporary concerns over diversity, gender and harassment at work. Five new chapters on: organizational culture, modern labour markets, emotions and well-being, careers in hospitality, and digital HRM. New international case studies throughout to explore key issues and show real-life applications of HRM in the hospitality industry. Written in a user-friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Author: Tüzünkan, Demet
Publisher: IGI Global
ISBN: 152255761X
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
The tourism industry is the largest service industry and the largest employment generator in the world. This was made possible by increasing globalization and disposable income, with the labor force playing an important role. Factors such as quality of services and business performance depend on a well-educated, well-trained, skilled, enthusiastic, and committed workforce. Contemporary Human Resources Management in the Tourism Industry is a pivotal reference source that provides research on the role of human resource departments in creating value for the workplace through innovation and efficient work processes. While highlighting topics such as organizational structure, gender equality, and employee motivation, this publication explores the development of organizational culture, as well as methods of translating business strategy into action through dramatically managing staff on all levels in the tourism industry. This book is ideally designed for human resources managers, business owners, business professionals, researchers, and academicians seeking current research on the organizational skills and strategies necessary in creating effective tourism businesses.
Author: Kim Hoque
Publisher: Routledge
ISBN: 1134620020
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Over the last decade, human resource management has come to be viewed as the dominant paradigm within which analyses of the world of work have been located. This volume examines the nature and assesses the impact of HRM within a highly under-researched division of the service sector, namely the UK hotel industry. Common perceptions of management practices in the hotel industry typically include work intensification, high labour turnover, lack of training and poor career prospects, and casualised terms and conditions of employment. Using data from a survey of over 200 hotels, this book challenges such stereotypes by demonstrating that this part of the service sector is just as likely to have experimented with new approaches to HRM as the manufacturing industry. It suggests that primary influences on managerial decision-making in the hotel industry are no different from the primary influences affecting decision-making elsewhere, countering the argument that mainstream management theories are inapplicable within the hotel industry. Furthermore, where hotels emphasise the importance of service quality enhancement and where they introduce HRM as an integrated, mutually supporting package of practices, a strong relationship between HRM and organisational performance is proposed.
Author: Kankaew, Kannapat
Publisher: IGI Global
ISBN: 1668474964
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
Human resources are critical within organizations, particularly in the modern world where technology can be acquired to produce the same quality of products. Today, in the context of the digitalized economy, hospitality organizations must ensure their human resources are evolving with the times to remain competitive. Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm discusses strategic human resource management in the hospitality industry and sheds light on every aspect of human resource management in the hospitality industry globally, such as from selection, recruitment, training and development, performance management, compensation and benefit, and employee retention. Covering key topics such as technology integration, leadership, and tourism, this reference work is ideal for industry professionals, managers, business owners, administrators, policymakers, researchers, academicians, scholars, instructors, and students.
Author: Sandra Watson
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This title provides an examination of the problems and issues raised in human resource management. Divided into three sections the book covers employee resourcing, employee development and employee relations.
Author: Charalampos Giousmpasoglou
Publisher: Springer Nature
ISBN: 3031528034
Category :
Languages : en
Pages : 256
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Book Description
Author: Robert C. Ford
Publisher: SAGE Publications
ISBN: 1544356862
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Students will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.