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Author: Pui-Sze Chow
Publisher: Springer
ISBN: 9811070075
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Author: Pui-Sze Chow
Publisher: Springer
ISBN: 9811070075
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Author: Andrea Runfola
Publisher: Springer Nature
ISBN: 3030887553
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
Author: Lee, In
Publisher: IGI Global
ISBN: 1522556206
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Author: Dr. Sumita Sikka
Publisher: Abhishek Publications
ISBN: 9356526168
Category : Design
Languages : en
Pages : 268
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Book Description
The rising heaps of garbage in urban and rural settlements is a point of concern all across the globe. Thus, there is an incessant need to shift the focus to an intricate web of green fashion and sustainability. With its focus on cutting-edge technologies and environmentally conscious practices, the book positions itself at the forefront of the evolving landscape of sustainable fashion enterprises. The 15 enlightening chapters contributed by diverse academicians unveil the multifaceted challenges and opportunities inherent in the pursuit of environmentally responsible fashion. Innovative approaches, such as zero-waste design techniques, upcycling, and the rising prominence of thrift stores in India, are explored. The collective narrative underscores the urgency of the green fashion movement and the industry's moral obligation to embrace sustainable practices. The book opposes the "use and throw" approach of consumerism, especially concerning clothing and packaging, and it advocates a careful reevaluation of consumer behavior to bring in ecologically friendly and sustainable techniques. The authors scrutinize the significance of eco-friendly dyes and advocate for a shift towards ethical and sustainable fashion brands and practices in India while reviewing global policy initiatives and fabric production methods promoting sustainability. The book is aimed to serve as a compelling resource for academicians, professionals, and enthusiasts alike. It not only provides valuable insights into the challenges and opportunities within sustainable fashion but also acts as a catalyst for innovative thinking among emerging fashion professionals
Author:
Publisher: BRILL
ISBN: 9004446591
Category : Social Science
Languages : en
Pages : 391
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Book Description
For the contributors to In Fashion: Culture, Commerce, Craft, and Identity being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft, manufacturing, packaging, marketing and archives. The book’s international cast of authors engage “in” fashion from various disciplinary, professional, and creative perspectives; i.e., anthropology, archaeology, art history, cultural studies, design, environmental studies, fashion studies, history, international relations, literature, marketing, philosophy, sociology, technology, and theatre. In Fashion has five sections: • Fashioning Representations: Texts, Images, and Performances; • Fashionable: Shopping, Luxury, and Vintage; • Fashion’s Materials: Craft, Industry, and Innovation; • Museum Worthy: Fashion and the Archive; • Fashioning Cultural Identities: Case Studies.
Author: Daniel Raposo
Publisher: Springer Nature
ISBN: 3030557006
Category : Architecture
Languages : en
Pages : 684
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Book Description
This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14–15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.
Author: Elaine L Ritch
Publisher: Emerald Group Publishing
ISBN: 1803823453
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.
Author: Feng Jie
Publisher: Bloomsbury Publishing
ISBN: 1350200093
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Fashion in Altermodern China examines key features of women's fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion 'system' is formed of its own internal logics and emergent trends, too. Adopting the theoretical term 'altermodern', Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion can't be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion 'system', Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the 'neutral', and Jullien, on 'blandness', both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of 'hybridity' (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.
Author: Dong-sung Cho
Publisher: World Scientific
ISBN: 981126810X
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
As countries around the world seek to enhance their economies while facing the challenges of climate change and income inequality, national competitiveness is an important marker of the related strengths and weaknesses that policymakers will need to address. Among the existing reports on national competitiveness and rankings, such as IMD World Competitiveness Yearbook and WEF Global Competitiveness Report, there are sizable discrepancies in the ranking order for the same countries. As a result, confusion arises as such an outcome creates difficulties for government officials when translating these findings into real-world policies.The reality is that these discrepancies are due to the differences in logic and analytical models used by IMD and WEF. Therefore, in recognizing such problems and limitations, The Competitiveness of Nations 2 presents the IPS model as a new approach. Building on from Michael Porter's diamond model, it demonstrates a robust set of methodologies as well as offers several key policy implications for economies around the world that wish to enhance their competitiveness.The analytical tools used in this book can be further utilized for other units of analysis such as industries and individual firms. As this book provides a series of sophisticated methodologies and specific guidelines for enhancing national competitiveness, both academics and practitioners can derive useful implications.This annual book series was launched in 2021 and has included timely topics and in-depth discussion on national competitiveness. The first edition dealt with the COVID-19 global pandemic and the US-China trade war as its key focus. For this second edition, the Environmental, Social, and Governance (ESG) issue has been selected given its growing impact on strategic decision-making at both firm and country levels for sustainable competitiveness. This edition explores the development of ESG in various regions including Asia (Japan, Korea, India), Europe (Russia), Latin America (Peru), and Africa (Sub-Saharan Africa). It addresses how firms can contribute to ESG, and what governments should do to incentivize or regulate firms' engagement in its practices.
