Consumption Motives for Luxury Fashion Products PDF Download
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Author: Samantha Karen White
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 188
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Book Description
Author: Samantha Karen White
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 188
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Book Description
Author: Laura Helena Hartmann
Publisher: Cuvillier Verlag
ISBN: 3736980388
Category : Science
Languages : en
Pages : 284
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Book Description
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing and to give recommendations for the design of accordant marketing strategies. The studies provide empirical evidence for the existence of a shift of motives for luxury consumption and luxury definitions away from prestige and conspicuousness toward self-realization, hedonism, intangible values, functionality, sustainability and authenticity. Moreover, the results imply that luxury consumption can be categorized in tangible luxury goods and luxury experience. Despite intersections by means of hedonism and self-realization, the studies revealed differences in the consumption motives for both categories of luxury.
Author: Pierre Xiao Lu
Publisher: Routledge
ISBN: 0429873964
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Author: Dondapati; Renita
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The aim of this research will be to gain a deeper understanding of Israeli consumers especially in the e-commerce domain pertaining to luxury goods consumption in the fashion industry.The main research question which will be studied is what role do the hedonic, normative and utilitarian motives play in influencing online shopping behavior from luxury fashion brands among generation Y & Z Israelis? It is also contributing to consumer behavior research in Israel where there is a lack of research on the topic.In summary, the findings of this study will aim to provide valuable information about gen Y and Z Israeli consumers and their purchasing motives from luxury brands online.Further, the study will aim to contribute to the minimal existing literature in Israel about the given topic.It will also intend to provide information for luxury brand marketers in Israel, in order for them to have information about how to best target their consumers. The study demonstrated that there were no significant influences between the three motives and gen Y and Z Israeli ́s consuming habits from luxury brands online. The major gap in research was that there was a lack in research behind the motives of such vast consumption among Israeli consumers ́s especially in the luxury brand sectors online.
Author: Klaus-Peter Wiedmann
Publisher: Springer Science & Business Media
ISBN: 3834943991
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN: 179984370X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Felicitas Morhart
Publisher: Edward Elgar Publishing
ISBN: 1786436353
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Author: Murphy Brianne Aycock
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of second-hand luxury fashion consumption. Most previous studies focused on motivational drivers for new luxury fashion products (e.g., Turunen & Pöyry, 2019). The purpose of this study is to examine consumers' motivations and perceived value from online second-hand luxury fashion retailers. In particular, this study targeted millennial and Gen Z consumers. The current study developed a theoretical framework based on the mental accounting theory (Thaler, 1985, 2008). The framework examined the impacts of five motivations- economic, critical, hedonic, fashion, status seeking-on perceived value, which leads to purchase intention toward online second-hand luxury fashion retailers. A total of 216 participants from a Mid-Southern university completed an online survey distributed through an email invitation. Data screening resulted in a usable sample of 190 participants for data analysis. The majority of respondents were Caucasian or European American female college students (86.8%) with a median age of 22. Most participants had purchased second-hand luxury fashion products (72.1%) and owned one to five second-hand luxury fashion products. Results of exploratory factor analysis with varimax rotation confirmed one factor for each variable. Each construct demonstrated sufficient internal consistency with a Cronbach's alpha value of Ü =.74 to .90. The results of regression analysis demonstrated that economic, critical, fashion, and status seeking motivations significantly enhanced perceived value. Hedonic motivation did not significantly influence perceived value. The perceived value significantly influenced purchase intention toward online second-hand luxury fashion retailers. Stepwise multiple regression showed that the model containing economic, critical, and fashion motivation had the highest correlation with the dependent variable, perceived value. Whereas previous studies found that economic motivation is the key driver of second-hand non-luxury purchases, the results of this study highlight that fashion and critical motivations are much more important factors for online second-hand luxury fashion purchases among millennials and Gen Z consumers. In conclusion, findings from the present study expanded the body of literature that uses mental accounting theory by examining monetary and non-monetary determinants of value in online second-hand luxury fashion shopping. Theoretically, the results confirmed that Thaler's (1985) mental accounting theory is applicable for studying consumer decision-making in an online shopping context since multiple factors (e.g., economic, critical, fashion, and status-seeking) can affect consumers' online shopping decisions. Findings suggest that online second-hand luxury fashion retailers should provide trend-driven garments and accessories designed for digitally native millennial and Gen Z customers.
