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Author: Alan Tomlinson
Publisher: Psychology Press
ISBN: 0415011515
Category : Social Science
Languages : en
Pages : 181
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Alan Tomlinson
Publisher: Psychology Press
ISBN: 0415011515
Category : Social Science
Languages : en
Pages : 181
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Roberta Sassatelli
Publisher: SAGE
ISBN: 9781412911818
Category : Social Science
Languages : en
Pages : 254
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Book Description
'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Author: Ayalla Ruvio
Publisher: Routledge
ISBN: 0415783062
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author: Emily Priscott
Publisher: Vernon Press
ISBN: 164889707X
Category : Social Science
Languages : en
Pages : 191
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Book Description
'Fashioning the Self: Identity and Style in British Culture' offers an eclectic approach to contemporary fashion studies. Taking a broad definition of British culture, this collection of essays explores the significance of style to issues such as colonialism, race, gender and class, embracing topics as diverse as eighteenth-century portraiture, literary dress culture and Edwardian working-class glamour. Examining the emblematic power of garments themselves and the context in which they are styled, this work interrogates the ways that personal style can itself decontextualize garments to radically reframe their meanings. Using an intentionally eclectic range of subjects from an interdisciplinary perspective, this collection builds on the work of theorists such as Aileen Ribeiro, Vika Martina Plock, Cheryl Buckley and Hilary Fawcett, to examine the social significance of personal style, while also highlighting the diversity of British culture itself.
Author: Jonathan Friedman
Publisher: Routledge
ISBN: 1135305439
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Stella Bruzzi
Publisher: Routledge
ISBN: 1136295372
Category : Social Science
Languages : en
Pages : 416
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Book Description
From the catwalk to the shopping mall, from the big screen to the art museum, fashion plays an increasingly central role in contemporary culture. Fashion Cultures investigates why we are so fascinated by fashion and the associated spheres of photography, magazines and television, and shopping. Fashion Cultures: * re-addresses the fashionable image, considering the work of designers from Paul Smith to Alexander McQueen and Hussein Chalayan * investigates the radicalism of fashion photography, from William Klein to Corinne Day * considers fashion for the 'unfashionable body' (the old and the big), football and fashion, and geographies of style * explores the relationship between fashion and the moving image in discussions of female cinema icons - from Grace Kelly to Gwyneth Paltrow - and iconic male images - from Cary Grant to Malcolm X and Mr Darcy - that have redefined notions of masculinity and cool * makes a significant intervention into contemporary gender politics and theory, exploring themes such as spectacle, masquerade, and the struggle between fashion and feminism.
Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665
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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Author: Carolyn Mair
Publisher: Routledge
ISBN: 1317217624
Category : Psychology
Languages : en
Pages : 151
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Book Description
The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.
Author: Paul Ransome
Publisher: SAGE
ISBN: 1847871577
Category : Social Science
Languages : en
Pages : 224
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Book Description
The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. Key to Paul Ransome′s argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the author looks at: - the changing significance of work in society - the meaning, growth and significance of affluence - the growing importance of consumption as a source of identity and its implications the impact of the shift to consumption on work/life balance Work, Consumption and Culture engages the reader with its lively debating style. It is an essential introduction for sociology and cultural studies students on courses relating to consumption and the role of work in contemporary society. `This book offers a balanced account of the changing importance of work and consumption in contemporary industrial society. Clearly written, the author identifies the central role that affluence plays in the relationship between work and consumption, and in the development of social life and individual identity′ - Professor Paul Blyton, Cardiff Business School
