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Author: Alan Tomlinson
Publisher: Psychology Press
ISBN: 0415011515
Category : Social Science
Languages : en
Pages : 181
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Alan Tomlinson
Publisher: Psychology Press
ISBN: 0415011515
Category : Social Science
Languages : en
Pages : 181
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Jonathan Friedman
Publisher: Routledge
ISBN: 1135305420
Category : Social Science
Languages : en
Pages : 250
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Book Description
First published in 2004. Studies in Anthropology and History is a series that will develop new theoretical perspectives, and combine comparative and ethnographic studies with historical research. Volume fifteen and this is about the relation between consumption and broader cultural strategies. The papers are the product of a workshop organized in Denmark under the aegis of the Center for Research in the Humanities which took place in 1989. While the majority of participants were anthropologists, there were also sociologists and historians present.
Author: Roberta Sassatelli
Publisher: SAGE
ISBN: 9781412911818
Category : Social Science
Languages : en
Pages : 254
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Book Description
'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Author: Paul Ransome
Publisher: SAGE
ISBN: 1847871577
Category : Social Science
Languages : en
Pages : 224
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Book Description
The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. Key to Paul Ransome′s argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the author looks at: - the changing significance of work in society - the meaning, growth and significance of affluence - the growing importance of consumption as a source of identity and its implications the impact of the shift to consumption on work/life balance Work, Consumption and Culture engages the reader with its lively debating style. It is an essential introduction for sociology and cultural studies students on courses relating to consumption and the role of work in contemporary society. `This book offers a balanced account of the changing importance of work and consumption in contemporary industrial society. Clearly written, the author identifies the central role that affluence plays in the relationship between work and consumption, and in the development of social life and individual identity′ - Professor Paul Blyton, Cardiff Business School
Author: Eric J. Arnould
Publisher: SAGE
ISBN: 1526452138
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author: Helga Dittmar
Publisher: Psychology Press
ISBN: 1135420157
Category : Psychology
Languages : en
Pages : 452
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Book Description
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.
Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665
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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Author: Yiannis Gabriel
Publisher: SAGE
ISBN: 1847878326
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
Author: Margit Keller
Publisher: Taylor & Francis
ISBN: 1317380908
Category : Social Science
Languages : en
Pages : 508
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Book Description
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
