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Author: Harisur Rahman
Publisher: Springer Nature
ISBN: 3030317072
Category : Performing Arts
Languages : en
Pages : 253
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Book Description
This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holding hegemonic power over all of South Asia’s nation-states at the political, economic, and military levels–a situation that has made possible its cultural hegemony. The book draws on relevant literature from anthropology, sociology, film, media, communication, and cultural studies to explore the concepts of hegemony, circulation, viewership, cultural taste, and South Asian cultural history and politics.
Author: Harisur Rahman
Publisher: Springer Nature
ISBN: 3030317072
Category : Performing Arts
Languages : en
Pages : 253
Get Book Here
Book Description
This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holding hegemonic power over all of South Asia’s nation-states at the political, economic, and military levels–a situation that has made possible its cultural hegemony. The book draws on relevant literature from anthropology, sociology, film, media, communication, and cultural studies to explore the concepts of hegemony, circulation, viewership, cultural taste, and South Asian cultural history and politics.
Author: Savaş Çoban
Publisher:
ISBN: 9789004357570
Category : Hegemony
Languages : en
Pages : 0
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Book Description
Media, Ideology and Hegemony provides what Raymond Williams once called the "extra edge of consciousness" that is absolutely essential to create, both on and offline, a better, more open, more equitable, and more democratic world.
Author: Lee Artz
Publisher: SAGE Publications
ISBN: 1452221960
Category : Social Science
Languages : en
Pages : 349
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Book Description
Popular usage equates hegemony with dominance–a meaning far from Antonio Gramsci′s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class. This text is the first to present cultural hegemony in its original form–as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life. U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.
Author: Nikhilesh Dholakia
Publisher: Routledge
ISBN: 1134706332
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.
Author: Mehita Iqani
Publisher: State University of New York Press
ISBN: 1438480199
Category : Social Science
Languages : en
Pages : 272
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Book Description
Garbage in Popular Culture is the first book to explicitly link media discourse, consumer culture and the cultural politics of garbage in contemporary global society. It makes an original contribution to the areas of consumer culture studies, visual culture, media and communications, and cultural theory through a critical analysis of the ways in which waste and garbage are visually communicated in the public realm. Mehita Iqani examines three key themes evident in the global representation of garbage: questions of agency and activism, cultures of hedonism and luxury, and anxieties about devastation and its affect. Each theme is explored through a number of case studies, including zero-waste recycling campaigns communicated on Instagram, to fine art made with waste, popular entertainment festivals, tropical beach tourism, and films about oil spills and plastic waste in oceans. Iqani argues that we need a new vocabulary to think about what it means to be human in this new age of consumption-produced waste, and reflects on what rubbish allows us to learn about our relationship with the natural world.
Author: Sorcha Ní Fhlainn
Publisher: Springer
ISBN: 1137583770
Category : Performing Arts
Languages : en
Pages : 271
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Book Description
Postmodern Vampires: Film, Fiction, and Popular Culture is the first major study to focus on American cultural history from the vampire’s point of view. Beginning in 1968, Ní Fhlainn argues that vampires move from the margins to the centre of popular culture as representatives of the anxieties and aspirations of their age. Mapping their literary and screen evolution on to the American Presidency, from Richard Nixon to Donald Trump, this essential critical study chronicles the vampire’s blood-ties to distinct socio-political movements and cultural decades in the late twentieth and early twenty-first centuries. Through case studies of key texts, including Interview with the Vampire, The Lost Boys, Blade, Twilight, Let Me In, True Blood and numerous adaptations of Dracula, this book reveals how vampires continue to be exemplary barometers of political and historical change in the American imagination. It is essential reading for scholars and students in Gothic and Horror Studies, Film Studies, and American Studies, and for anyone interested in the articulate undead.
Author: Swapna Gopinath
Publisher: Taylor & Francis
ISBN: 100082991X
Category : Performing Arts
Languages : en
Pages : 245
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Book Description
This book examines cinematic practices in Bollywood as narratives that assist in shaping the imagination of the age, especially in contemporary India. It examines historical films released in India since the new millennium and analyses cinema as a reflection of the changing socio-political and economic conditions at any given period. The chapters in Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinemas also illuminate different perspectives on how cinematic historical representations follow political patterns and market compulsions, giving precedence to a certain past over the other, creating a narrative suited for the dominant narrative of the present. From Mughal-e-Azam to Padmaavat, and Bajirao Mastani to Raazi, the chapters show how creating history out of myths validate hegemonic identities in a rapidly evolving Indian society. The volume will be of interest to scholars of film and media studies, literature and culture studies, and South Asian studies.
Author: Kartik Nair
Publisher: Univ of California Press
ISBN: 0520392272
Category : Artists' materials
Languages : en
Pages : 300
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Book Description
"In 1980s India, the Ramsay Brothers and other filmmakers produced a wave of horror movies about soul-sucking witches, knife-wielding psychopaths, and dark-caped vampires. Seeing Things is about the sudden cuts, botched prosthetic effects, continuity errors, and celluloid damage in these movies. Such moments may very well be "failures" of various kinds, but in this book Kartik Nair reads them as clues to the conditions in which the films were once made, censored, and seen, offering a view from below of the world's largest film culture. Combining extensive archival research and original interviews with close readings of landmark films including Purana Mandir, Veerana, and Jaani Dushman, this book tracks the material coordinates of horror cinema's spectral images. In the process, Seeing Things discovers a spectral materiality-one that informs Bombay horror's haunted houses, grotesque bodies, and graphic violence and gives visceral force to our experience of the genre's globally familiar conventions"--
Author: Marie-Josée Lavallée
Publisher: Vernon Press
ISBN: 1648895271
Category : Political Science
Languages : en
Pages : 419
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Book Description
In the face of recent trends like growing authoritarianism and xenophobic nationalism, the rise of the Far Right, the explosion of economic and social inequalities, heightened geopolitical contest and global capitalism’s endless crisis, and the impacts of shocks like the Covid-19 pandemic, discourses about the ‘decline of the West’ no more look like mere ruminations of a handful of cultural depressives and politically disillusioned; they sound increasingly realistic. This volume addresses this issue by mapping and analyzing the forms, mechanisms, strategies, and effects, in the past, the present, and the future, of Western hegemonies, namely, asymmetrical relations that bring advantages or, at least, secure the superiority of Western state and non-state actors in politics, economics, and culture broadly understood. Over the past decades and centuries, Westerners never ceased claiming supremacy in all these spheres. A host of these relations were initiated through colonialism and imperialism, and perpetuated through informal imperialism, but there are other channels: political interference, inequalities between countries, and attempts at affirming the supremacy of the so-called Western way of life was also secured through the military might and economic power of great Western actors. This book explores sites of Western hegemonies and contributes to understanding the mechanisms through which international hierarchies are formed and maintained. Bringing together the research of scholars from various fields in the humanities and social sciences, political science, international relations, political philosophy, sociology, history, postcolonial studies, criminology, and linguistics, this volume develops a multidisciplinary outlook on the issue of Western hegemonies that allows uncovering resemblances between various forms of asymmetrical relations and their mechanisms.
Author: Harisur Rahman
Publisher: Rowman & Littlefield
ISBN: 1666943177
Category : Social Science
Languages : en
Pages : 319
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Book Description
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.
