Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865
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Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031420853
Category : Technology & Engineering
Languages : en
Pages : 849
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Book Description
This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.
Author: Dr. Rupesh Roshan singh
Publisher: Sankalp Publication
ISBN: 9391173500
Category : Education
Languages : en
Pages : 133
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Book Description
Author: Shimp
Publisher:
ISBN: 9781408093566
Category : Advertising
Languages : en
Pages : 250
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Book Description
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
Author: William Winston
Publisher: Routledge
ISBN: 1136590331
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Author: I Made Suwitra
Publisher: European Alliance for Innovation
ISBN: 1631903004
Category : Social Science
Languages : en
Pages : 278
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Book Description
Poverty is a social problem that has never been discussed. Both in terms of the poverty rate, the impact it causes, the factors that cause it, to the alternatives to overcome it. The phenomenon of poverty is related to various dimensions of life, so that the problem of poverty becomes very complex. The problem of poverty requires multisectoral handling, it cannot be resolved only from one sector but requires a collaborative approach from various sectors in government as well as with the private sector and the community. Because poverty does not only concern the economic, education, health, infrastructure, but also social, cultural and even political issues. So that a multidimensional policy is needed with a coping strategy that involves many parties in an integrated manner. In fact, the government has made various efforts to reduce poverty, both at the national level and for districts and cities. Some of these efforts include opening job opportunities, providing direct assistance in the form of materials to the poor, as well as community empowerment as a preventive measure taken in order to develop community competencies and skills. Therefore, poverty reduction remains a focus in development and is a shared responsibility, not only the central government and local governments, but contributions and collaboration from various parties are needed. In the direction of a new life order, poverty reduction becomes a crucial topic to be addressed. The National Seminar on "Community Empowerment and Poverty Reduction Strategies" is a momentum to bring together various critical views and thoughts from various fields of science related to strategies that can be carried out in reducing poverty. It is hoped that this national seminar will produce an appropriate strategy in accelerating poverty reduction in Indonesia in general and in Bali in particular.
Author: Danny Brown
Publisher: Que Publishing
ISBN: 0133391647
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Meri Indri Hapsari
Publisher: Springer Nature
ISBN: 9464631767
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This is an open access book. The success of the 1st, 2nd ICIEBP 2017 and 2018 in Universitas Pendidikan Indonesia (UPI) Bandung and Universitas Airlangga (UNAIR) Surabaya, Indonesia that brought a wide range of participants did not stop the courage of us to conduct the 3rd ICIEBP virtually on 2020 adapting the pandemic situation in mind that the conference attendees gained vital insights into Islamic economics from different viewpoints. Moreover, to maintain the continuity of the Islamic Economics conference in presenting insights, sharing, and executing ideas presented by innovative researchers, experts and practitioners, organising these innovative discussion forums at the highest level is necessary. Therefore, the Department of Islamic Economics Faculty of Economic and Business Universitas Airlangga, in collaboration with the Department of Islamic Economics Faculty of Economics and Business Education, UPI proudly presents "The 4th International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP)" that was held on 4 - 5 October 2022 in Surabaya, Indonesia. The theme, as well as the main objective, of the conference, is "Integration of Islamic Economics, Finance and Philanthropy for Sustainable Development of Cities and Communities". This conference program will elaborate on how a nation can achieve sustainable development and at the same time solve socioeconomic problems such as poverty. In addition, the Islamic perspective as a new and emergent pattern has demonstrated an unprecedented performance in terms of transforming Muslim societies and beyond.
Author: Intakhab Alam Khan
Publisher: Springer Nature
ISBN: 2384762532
Category : Electronic books
Languages : en
Pages : 660
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Book Description
