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Author: Ronald R. Kline
Publisher: JHU Press
ISBN: 9780801862489
Category : History
Languages : en
Pages : 396
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Book Description
From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.
Author: Ronald R. Kline
Publisher: JHU Press
ISBN: 9780801862489
Category : History
Languages : en
Pages : 396
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Book Description
From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.
Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author: Ann Smart Martin
Publisher: JHU Press
ISBN: 0801887275
Category : Biography & Autobiography
Languages : en
Pages : 285
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Book Description
Cowinner, 2008 Fred Kniffen Book Award. Pioneer America Society/Association for the Preservation of Landscapes and Artifacts How did people living on the early American frontier discover and then become a part of the market economy? How do their purchases and their choices revise our understanding of the market revolution and the emerging consumer ethos? Ann Smart Martin provides answers to these questions by examining the texture of trade on the edge of the upper Shenandoah Valley between 1760 and 1810. Reconstructing the world of one country merchant, John Hook, Martin reveals how the acquisition of consumer goods created and validated a set of ideas about taste, fashion, and lifestyle in a particular place at a particular time. Her analysis of Hook's account ledger illuminates the everyday wants, transactions, and tensions recorded within and brings some of Hook's customers to life: a planter looking for just the right clock, a farmer in search of nails, a young woman and her friends out shopping on their own, and a slave woman choosing a looking glass. This innovative approach melds fascinating narratives with sophisticated analysis of material culture to distill large abstract social and economic systems into intimate triangulations among merchants, customers, and objects. Martin finds that objects not only reflect culture, they are the means to create it.
Author: Paul R. Krugman
Publisher: Harvard Business Press
ISBN: 1422133400
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. Economists deal with the closed system of a national economy, whereas executives live in the open-system world of business. Moreover, economists know that an economy must be run on the basis of general principles, but businesspeople are forever in search of the particular brilliant strategy. Krugman's article serves to elucidate the world of economics for businesspeople who are so close to it and yet are continually frustrated by what they see. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.
Author: Ethan Porter
Publisher:
ISBN: 0197526780
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are less common. In The Consumer Citizen, Ethan Porter investigates how the techniques of everyday consumer experiences can shape political behavior. Drawing on more than a dozen original studies, he shows that the casual conflation of consumer and political decisions has profound implications for how Americans think about politics. Indeed, Porter explains that consumer habits can affect citizens' attitudes about their government, their taxes, their politicians, and even whether they purchase government-sponsored health insurance. The consumer citizen approaches government as if it were just an ordinary firm. Of course, government is not an ordinary firm---far from it---and the disjunction between what government is, and the consumer apparatus that citizens bring to bear on their evaluations of it, offers insight into several long-unanswered questions in political behavior and public opinion. How do many Americans make sense of the political world? The Consumer Citizen offers a novel answer: By relying on the habits and tools that they learn as consumers.
Author: Ronald R. Kline
Publisher: Plunkett Lake Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 381
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Book Description
When Charles Proteus Steinmetz (1865-1923) died suddenly at the height of his fame, his face was as familiar to Americans as that of Babe Ruth, Henry Ford, or Jack Dempsey. Newspapers quoted his views on religion, politics (he was a Socialist), science, and future technological wonders. All were intrigued by the Horatio Alger tale of the penniless, hunchbacked German immigrant who rose to fame as the Wizard of Science, chief engineer at General Electric, and symbol of the new breed of scientists who daily surpassed the feats of Thomas Alva Edison. This intellectual biography follows Steinmetz from his education in Germany to his rise as General Electric’s chief consulting engineer. Steinmetz obtained nearly 200 patents; he made his most important contributions in electrical energy loss (or hysteresis), the understanding and wider use of alternating current, and high-voltage power transmission. General Electric became Steinmetz’s home, his identity, and a platform from which he stepped onto the wider stage of world affairs. As leader of the American Institute of Electrical Engineers, Socialist councilman in Schenectady, New York, and part-time professor at Union College, Steinmetz attempted to “engineer” society in the direction of a technocratic utopia by promoting welfare capitalism, Lenin’s electrification of the Soviet Union, and other schemes — all with limited success. In a life filled with contrasts, perhaps even Steinmetz himself, a prominent Socialist serving as chief engineer of a major corporation, was not always able to separate the myth from the man. Steinmetz: Engineer and Socialist was the subject of the 2014 PBS documentary film, “Divine Discontent.” “Well informed by recent studies of similar mythologizing, Kline explains both the rise and decline of Steinmetz’s popular reputation.” — Robert Friedel, Science “Kline’s explanations are lucid and he offers broader insights about science and technology that will interest all cultural historians.” — Mark Pittenger, Journal of American History “Steinmetz not only provides the first comprehensive, technically sophisticated analysis of Steinmetz’s engineering achievements, but also carefully examines his influential political and social writings, and judiciously dissects the making of the ‘Wizard of Schenectady’ legend.” — David Sicilia, Reviews in American History
Author: OECD
Publisher: OECD Publishing
ISBN: 9264079661
Category :
Languages : en
Pages : 126
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Book Description
This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: S. Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 9781559381284
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Author: Eugene D. Jaffe
Publisher: Copenhagen Business School Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
