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Author: David A. Aaker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Author: David A. Aaker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Author: Ralph M. Gaedeke (comp.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
Author: Joel R. Evans
Publisher: New York : Praeger
ISBN:
Category : Reference
Languages : en
Pages : 480
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 164
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Book Description
Author: Barbara B. Murray
Publisher:
ISBN: 9780876201947
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
Author: Robert N. Mayer
Publisher: Macmillan Reference USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Analyzing the consumer movement from sociological, economic, and political perspectives, Mayer argues that American consumer activists have successfully shaped public policy despite formidable obstacles. He details the history of consumer activism in the United States, looks at significant leaders, and examines the key components of the present movement. He measures its successes and failures, compares it with movements in other countries, shows how shrewd political maneuvering has combined with fortuitous circumstances to bring about legislation in the interest of consumers, and foresees the problems and issues that will spark the next wave of consumerism. ISBN 0-8057-9718-1 (alk. Paper): $25.95.
Author: Yoginder Singh Verma
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 156
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Book Description
Author: K. N. Bhatt
Publisher:
ISBN: 9789380031552
Category : Consumer protection
Languages : en
Pages : 382
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Book Description
Papers presented at the National Seminar on "Consumer Protection in India : Problems and Prospects", held during 25-26 February 2008.
Author: William Thomas Kelley
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 0029001501
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
