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Author: Maxine Berg
Publisher: Manchester University Press
ISBN: 9780719052743
Category : Consumer goods
Languages : en
Pages : 276
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Book Description
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Author: Maxine Berg
Publisher: Manchester University Press
ISBN: 9780719052743
Category : Consumer goods
Languages : en
Pages : 276
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Book Description
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Author: Klaus-Peter Wiedmann
Publisher: Springer Science & Business Media
ISBN: 3834943991
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author: Paula Cristina Lopes Rodrigues
Publisher:
ISBN: 9781799852445
Category : Brand name products
Languages : en
Pages :
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Book Description
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
Author: Wided Batat
Publisher: SAGE
ISBN: 1526483564
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Author: Diana Derval
Publisher: Springer
ISBN: 3319715577
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Author: Arthur Asa Berger
Publisher: Cambridge Scholars Publishing
ISBN: 1527571394
Category : Social Science
Languages : en
Pages : 197
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Book Description
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1781902119
Category : Social Science
Languages : en
Pages : 160
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Book Description
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Author: Michael J. Silverstein
Publisher:
ISBN:
Category :
Languages : en
Pages : 300
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Book Description
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
