Consumer Testing and Evaluation of Personal Care Products PDF Download

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Consumer Testing and Evaluation of Personal Care Products

Consumer Testing and Evaluation of Personal Care Products PDF Author: Howard R. Moskowitz
Publisher: CRC Press
ISBN: 9780824793678
Category : Medical
Languages : en
Pages : 516

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Book Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.