Consumer Preferences And Satisfaction Levels Towards Luxury Cars PDF Download
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Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
ISBN: 938880547X
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
ISBN: 938880547X
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Gerald Stone
Publisher: Macmillan
ISBN: 1429240016
Category : Business & Economics
Languages : en
Pages : 777
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Book Description
Author: Roger J. Baran
Publisher: Taylor & Francis
ISBN: 1317419332
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author: Roger Joseph Baran
Publisher: Routledge
ISBN: 0415896568
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Author: Fritz Allhoff
Publisher: Broadview Press
ISBN: 1460405439
Category : Business & Economics
Languages : en
Pages : 770
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Book Description
Business in Ethical Focus is a compilation of classical and contemporary essays and case studies in business ethics. Readers will become acquainted with seminal ideas on corporate social responsibility and the place of business in a just society. Other topics include diversity in the workplace, sexual harassment, workplace rights, environmental responsibility and sustainability, global business, intellectual property, bribery, and ethical issues in advertising and marketing. This second edition adds a dozen original case studies, as well as new sections on global perspectives (with articles on Islamic, Confucian, and Buddhist business ethics), entrepreneurship, and the non-profit sector. Background material on ethical theory and the nature of business ethics is included to orient readers new to this field.
Author: Harsh V. Verma
Publisher: Excel Books India
ISBN: 9788174464804
Category : Brand equity
Languages : en
Pages : 500
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Book Description
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 556
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Book Description
Author: David D’Acunto
Publisher: Springer Nature
ISBN: 3031650530
Category :
Languages : en
Pages : 239
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Book Description
Author: Dwivedi D.N.
Publisher: Vikas Publishing House
ISBN: 9788125916512
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
Principles Of Economics Is A Comprehensive Textbook For Undergraduate And Postgraduate Students. The Book Begins With A Simple Introduction To Economics As A Social Science, Moves On To Basic Economic Problems Of Individuals, Firms And The Society Focusin
Author: EduGorilla Prep Experts
Publisher: EduGorilla Community Pvt. Ltd.
ISBN:
Category : Education
Languages : en
Pages : 1927
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Book Description
• Best Selling Book in English Edition for UGC NET Commerce Paper II Exam with objective-type questions as per the latest syllabus given by the NTA. • Increase your chances of selection by 16X. • UGC NET Commerce Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self-evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
