Author: Keagile Mati
Publisher:
ISBN:
Category : Cell phone services industry
Languages : en
Pages : 164
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Book Description
In April 2014, ICASA, South Africa's communications regulator, reduced mobile termination rates (i.e. tariffs mobile service providers can charge for terminating calls on each other's networks) from 40 cents to 20 cents per minute. Furthermore, mobile number portability has enhanced mobility of subscribers across networks. Mobile number portability means that subscribers can switch mobile network service providers without changing their mobile number despite it being issued by the network they are leaving. The price war amongst service providers means that all mobile network operators offer mobile voice calls and access to mobile data at comparable rates. There is now little differentiation between mobile network service providers, and mobile network service providers have to seek other sources of sustainable competitive advantage. It is against this background that the purpose of this research is to measure South African mobile phone consumers' perceptions and expectations of the service provided by mobile network service providers.
Author: Tankiso Augustine Molaoa
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 502
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Book Description
The purpose of this study was to investigate the factors that affect consumer choices of mobile services providers in the City of Tshwane in order to understand what influences consumer choices in the South African mobile communications market. Drawing from prior empirical studies conducted in other markets and from theories on consumption and consumer behaviour, four factors were identified, namely brand image, service quality, network quality and calling rates. Consumer perceptions and use of number portability were also investigated.
Author: Nripendra Singh
Publisher: Emerald Group Publishing
ISBN: 1804553441
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Author: Muhammad Sabir Rahman, Sr.
Publisher: ORIC Publications
ISBN: 0989559009
Category : Biography & Autobiography
Languages : en
Pages : 11
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Book Description
The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers' perception towards an operator, effect of service quality on customers' perception towards an operator is significant. Interestingly the effect of corporate image is not significant with customers' perception towards an operator. The findings of this research are valuable asset for mobile phone operators in Malaysia those who are struggling to implement a successful strategy for retaining consumers. Academicians, practitioners, researchers, policy-makers can also benefit from this research and its findings.
Author: Robert Hinson
Publisher: CRC Press
ISBN: 0429683936
Category : Medical
Languages : en
Pages : 390
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Book Description
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.
Author: Vijayakumar K
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659755422
Category :
Languages : en
Pages : 244
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Book Description
The study was undertaken with a view to measure the service quality of mobile phone service providers. A large number of mobile phone service providers have been competing with each other to maximize the sales by providing quality service to their customers. The service providers have been offering many innovative schemes to attract the customers. But it is not known exactly where their standing is and how are they differentiating from others by the offer of quality service. In order to find answer to the above question, it was decided to measure the service quality of the different service providers. This study is based on the Service Quality Measurement (SERQUAL MODEL) developed by Parasuraman, Zeithmal and Berry. They are the pioneers in developing the scale for measuring the consumer perceptions of service quality offered. Hence I owe a lot to them for the pioneering work and the scaling techniques used by them for their study which I have adopted in this study. The researchers on the field SERVICES MARKETING will be highly benefited by this work and I hope that the researchers on this area will make use of the contents of the book.
Author: Olayiwola Bello
Publisher: Diplomica Verlag
ISBN: 3842884737
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Author: Datis Khajeheian
Publisher: Springer
ISBN: 3319717227
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Author: Michael Colin Cant
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.
Author: Edmund Amann
Publisher: Edward Elgar Publishing
ISBN: 1845429850
Category : Political Science
Languages : en
Pages : 323
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Book Description
Regulating Development examines the impact that regulation good or bad can have on the development of poorer societies. It opens with a succinct review of critical issues, including the implications of the spread of intellectual property rights legislation and the role of the World Trade Organisation (WTO). The volume examines the regulatory experiences of three important developing economies: Brazil, Ghana and South Africa. Key regulatory themes are analysed, most notably capital markets and corporate governance regulation, the regulation of the telecommunications sector and the use of regulatory reforms to promote the development of small- and medium-sized enterprises. Within each chapter policy lessons are drawn, the relevance of which extend well beyond national or even regional boundaries. The principal aim of the book is to show the extent to which regulation is moving increasingly to centre stage as a driver of development in Africa and Latin America. The book also demonstrates how thoughtful, well-planned regulation can make a real contribution to the emergence of supply-side competitiveness. This book will be invaluable reading for academics, researchers and students with an interest in economics and development studies, as well as for regulators and policymakers in developing countries.
