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Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 158
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 158
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Book Description
Author: Erik Larson
Publisher: Penguin Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author: Pepe MartÃnez
Publisher: Kogan Page Publishers
ISBN: 0749465719
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Author:
Publisher:
ISBN:
Category : Labor laws and legislation
Languages : en
Pages : 396
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Book Description
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Author:
Publisher:
ISBN:
Category : Agricultural extension work
Languages : en
Pages : 28
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Author:
Publisher:
ISBN:
Category : Creameries
Languages : en
Pages : 888
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Author: Educational Press Association of America
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 416
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Book Description
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 388
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Book Description
Author: Nelson Okorie
Publisher: Springer Nature
ISBN: 3031147170
Category : Social Science
Languages : en
Pages : 353
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Book Description
This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars.
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1392
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Book Description
