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Author: ANONIMO
Publisher: Euromonitor International
ISBN: 9781842644751
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Helps understand modern market trends in Eastern Europe. This book provides hard to find volume and value market size data for 330 consumer products (2002-2007) along with an overview of key socio-economic parameters.
Author: ANONIMO
Publisher: Euromonitor International
ISBN: 9781842644751
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Helps understand modern market trends in Eastern Europe. This book provides hard to find volume and value market size data for 330 consumer products (2002-2007) along with an overview of key socio-economic parameters.
Author: Cameron Hudson
Publisher:
ISBN:
Category :
Languages : en
Pages : 23
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Book Description
Author: Magdalena Eriksroed-Burger
Publisher: Springer Nature
ISBN: 303120204X
Category : History
Languages : en
Pages : 312
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Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author:
Publisher:
ISBN: 9780863385704
Category : Europe, Eastern
Languages : en
Pages : 581
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Book Description
Author: Cristofer Scarboro
Publisher: Indiana University Press
ISBN: 0253047803
Category : History
Languages : en
Pages : 237
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Book Description
“First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.
Author: Euromonitor PLC.
Publisher:
ISBN: 9780863387432
Category : Consumer behavior
Languages : en
Pages : 471
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Book Description
Author: Euromonitor
Publisher:
ISBN: 9780868835709
Category : Commerce
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 654
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Book Description
Author: Tomek E. Jankowski
Publisher: New Europe Books
ISBN: 0985062339
Category : History
Languages : en
Pages : 600
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Book Description
Eastern Europe! is a brief and concise (but informative) introduction to Eastern Europe and its myriad customs and history. When the legendary Romulus killed his brother Remus and founded the city of Rome in 753 BCE, Plovdiv -- today the second-largest city in Bulgaria -- was already thousands of years old. Indeed, London, Paris, Berlin, Vienna, Madrid, Brussels, Amsterdam are all are mere infants compared to Plovdiv. This is just one of the paradoxes that haunts and defines the New Europe, that part of Europe that was freed from Soviet bondage in 1989 which is at once both much older than the modern Atlantic-facing power centers of Western Europe while also being in some ways much younger than them. Even those knowledgeable about Western Europe often see Eastern Europe as terra incognita, with a sign on the border declaring "Here be monsters." This book is a gateway to understanding both what unites and separates Eastern Europeans from their Western brethren, and how this vital region has been shaped by, but has also left its mark on, Western Europe, Central Asia, the Middle East and North Africa. Ideal for students, businesspeople, and those who simply want to know more about where Grandma or Grandpa came from, Eastern Europe! is a user-friendly guide to a region that is all too often mischaracterized as remote, insular, and superstitious. Illustrations throughout include: 40 photos, 40 maps and 40 figures (tables, charts, etc.) From the Trade Paperback edition.
Author: BIA
Publisher:
ISBN: 9781418732882
Category :
Languages : en
Pages : 400
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Book Description
