Consumer-Driven Demand and Operations Management Models PDF Download

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Consumer-Driven Demand and Operations Management Models

Consumer-Driven Demand and Operations Management Models PDF Author: Serguei Netessine
Publisher: Springer Science & Business Media
ISBN: 0387980261
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.