Consumer Cosmopolitanism in the Age of Globalization PDF Download
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Author: Melvin Prince
Publisher: Business Expert Press
ISBN: 1606493655
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Author: Melvin Prince
Publisher: Business Expert Press
ISBN: 1606493655
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Author: Lee Trepanier
Publisher: University Press of Kentucky
ISBN: 0813140226
Category : Political Science
Languages : en
Pages : 376
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Book Description
Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.
Author:
Publisher: BRILL
ISBN: 9004411488
Category : Family & Relationships
Languages : en
Pages : 389
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Book Description
Gathering scholars from five continents, this edited book displaces the elitist image of cosmopolitan as well as the blame addressed to aesthetic cosmopolitanism often considered as merely cosmetic. By considering aesthetic cosmopolitanism as a tool to understand how individuals and social groups appropriate the sphere of culture in a global world, the authors are concerned with its operationalization on two strongly interwoven levels, macro and micro, structural and individual. Based on the discussion of theoretical perspectives and empirically grounded research (qualitative and quantitative, conducted in many countries), this volume unveils new insights, on tourism and food, architecture and museums, TV series and movies, rock, K-pop and samba, by providing resources for making sense of aesthetic preferences in a global perspective. Contributors are: Felicia Chan, Vincenzo Cicchelli, Talitha Alessandra Ferreira, Paula Iadevito, Sukhmani Khorana, Anne Krebs, Antoinette Kujilaars, Franck Mermier, Sylvie Octobre, Joana Pellerano, Rosario Radakovich, Motti Regev, Viviane Riegel, Clara Rodriguez, Leslie Sklair, Yi-Ping Eva Shi, Claire Thoumelin and Dario Verderame.
Author: Papadopoulos, Nicolas
Publisher: Edward Elgar Publishing
ISBN: 1839107375
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Author: Ahmad Jamal
Publisher: Routledge
ISBN: 1136164219
Category : Business & Economics
Languages : en
Pages : 539
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Book Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author: Pheng Cheah
Publisher: Harvard University Press
ISBN: 9780674022959
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Globalization promises to bring people around the world together, to unite them as members of the human community. To such sanguine expectations, Pheng Cheah responds deftly with a sobering account of how the "inhuman" imperatives of capitalism and technology are transforming our understanding of humanity and its prerogatives. Through an examination of debates about cosmopolitanism and human rights, Inhuman Conditions questions key ideas about what it means to be human that underwrite our understanding of globalization. Cheah asks whether the contemporary international division of labor so irreparably compromises and mars global solidarities and our sense of human belonging that we must radically rethink cherished ideas about humankind as the bearer of dignity and freedom or culture as a power of transcendence. Cheah links influential arguments about the new cosmopolitanism drawn from the humanities, the social sciences, and cultural studies to a perceptive examination of the older cosmopolitanism of Kant and Marx, and juxtaposes them with proliferating formations of collective culture to reveal the flaws in claims about the imminent decline of the nation-state and the obsolescence of popular nationalism. Cheah also proposes a radical rethinking of the normative force of human rights in light of how Asian values challenge human rights universalism.
Author:
Publisher: BRILL
ISBN: 9004438025
Category : Social Science
Languages : en
Pages : 432
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Book Description
This reference book provides the reader with an exhaustive array of epistemological, theoretical, and empirical explorations related to the field of cosmopolitanism studies. It considers the cosmopolitan perspective rather as a relevant approach to the understanding of some major issues related to globalization than as a subfield of global studies. In this unique contribution to conceptualizing, establishing, experiencing, and challenging cosmopolitanism, each chapter seizes the paradoxical dialectic of opening up and closing up, of enlightenment and counter-enlightenment, of hope and despair at work in the global world, while the volume as a whole insists on the moral, intellectual, structural, and historical resources that still make cosmopolitanism a real possibility — and not just wishful thinking — even in these hard times. Contributors include: John Agnew, Daniele Archibugi, Paul Bagguley, Esperança Bielsa, Estevão Bosco, Stéphane Chauvier, Daniel Chernilo, Vincenzo Cicchelli, VittorioCotesta, Stéphane Dufoix, David Held, Robert Holton, Yasmin Hussain, David Inglis, Lauren Langman, Pietro Maffettone, Sylvie Mesure, Magdalena Nowicka, Sylvie Octobre, Delphine Pagès-El Karaoui, Massimo Pendenza, Alain Policar, Frédéric Ramel, Laurence Roulleau-Berger, Hiro Saito, Camille Schmoll, Bryan S. Turner, Clive Walker, and Daniel J. Whelan. With an Afterword by Arjun Appadurai.
Author: Geoffrey Pleyers
Publisher: John Wiley & Sons
ISBN: 0745655084
Category : Political Science
Languages : en
Pages : 290
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Book Description
Contrary to the common view that globalization undermines social agency, ‘alter-globalization activists', that is, those who contest globalization in its neo-liberal form, have developed new ways to become actors in the global age. They propose alternatives to Washington Consensus policies, implement horizontal and participatory organization models and promote a nascent global public space. Rather than being anti-globalization, these activists have built a truly global movement that has gathered citizens, committed intellectuals, indigenous, farmers, dalits and NGOs against neoliberal policies in street demonstrations and Social Forums all over the world, from Bangalore to Seattle and from Porto Alegre to Nairobi. This book analyses this worldwide movement on the bases of extensive field research conducted since 1999. Alter-Globalization provides a comprehensive account of these critical global forces and their attempts to answer one of the major challenges of our time: How can citizens and civil society contribute to the building of a fairer, sustainable and more democratic co-existence of human beings in a global world?
Author: Casey Ryan Kelly
Publisher: Lexington Books
ISBN: 1498544452
Category : Performing Arts
Languages : en
Pages : 163
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Book Description
Food Television and Otherness in the Age of Globalization examines the growing popularity of food and travel television and its implications for how we understand the relationship between food, place, and identity. Attending to programs such as Bizarre Foods, Bizarre Foods America, The Pioneer Woman, Diners, Drive-Ins, and Dives, Man vs. Food, and No Reservations, Casey Ryan Kelly critically examines the emerging rhetoric of culinary television, attending to how American audiences are invited to understand the cultural and economic significance of global foodways. This book shows how food television exoticizes foreign cultures, erases global poverty, and contributes to myths of American exceptionalism. It takes television seriously as a site for the reproduction of cultural and economic mythology where representations of food and consumption become the commonsense of cultural difference and economic success.
