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Author: Kelly Tian
Publisher:
ISBN: 9780415854627
Category : Political Science
Languages : en
Pages : 176
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Book Description
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Author: Kelly Tian
Publisher:
ISBN: 9780415854627
Category : Political Science
Languages : en
Pages : 176
Get Book Here
Book Description
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Author: Kelly Tian
Publisher: Routledge
ISBN: 1136889353
Category : Political Science
Languages : en
Pages : 243
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Book Description
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Author: Karl Gerth
Publisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
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Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Author: Beverley Hooper
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 30
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Book Description
Author: LiAnne Yu
Publisher: John Wiley & Sons
ISBN: 0745684572
Category : Social Science
Languages : en
Pages : 179
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Book Description
Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.
Author: Savio Chan
Publisher: John Wiley & Sons
ISBN: 1118905903
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author: Deborah Davis
Publisher: Univ of California Press
ISBN: 9780520216402
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.
Author: Tom Doctoroff
Publisher: St. Martin's Press
ISBN: 1466893362
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
Author: Ashley Dudarenok
Publisher: Alarice International Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
China’s millennials and young people from third tier cities are becoming China’s consumer powerhouses. However, there’s more to the country than people in their prime earning years and the obvious youth market. Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions. Here’s an excerpt to give you a taste. China is one of the most dynamic and appealing markets in the world. With more than 500 million active online shoppers, China attracts brands and companies from all over the world. Multifunctional social media platforms, mobile payment apps, mini programs, non-stop shopping festivals, thousands of influencers (KOLs) promoting brands on their live streaming channels and instantly changing trends can overwhelm even experienced marketers, not to mention newcomers. Who should I target? How can I sell my product to them? These and many other questions occupy marketing departments around the world. In an attempt to stay on trend and increase brand awareness, many Western companies have already merged their e-commerce and social media efforts. But establishing a social media presence doesn’t guarantee success in China. How much do you know about recent trends in social media? We’ve created this mini-book to help marketers better understand ten key consumer profiles in 2019. You’ll also find out about hot trends on Chinese social media in the summer and fall of 2019. We’ll dive into case studies and information that will empower you to take action and make wise decisions when it comes to your marketing budget. Modern Chinese Consumers Consumption in China is expected to grow to 6.1 trillion USD by 2021. Although estimates have been tempered by recent tariff and trade disagreements, China’s standard of living is still expected to keep increasing and the country still has large segments of the population that are underserved. A large proportion of Chinese people live in smaller cities and rural areas. Reports indicate that over 50% of sales from the Luxury Pavilion in Alibaba’s Tmall are from customers who live outside Tier 1 and 2 cities. On top of this, by 2021, 70% of spending is expected to come from those in the 18-35 year age group, who are mostly China’s Millennials. Understanding the mindset and preferences of Chinese consumers is crucial to success in the China market. What are they really like? While old ideas and stereotypes may persist, the truth is Chinese consumers, especially those in top tier cities, are the most sophisticated and spoiled in the world. The China market is currently flooded with a wide variety of domestic and foreign brands offering a vast array of products. However, with increasing purchasing power, there’s still an eagerness for novelty and even more quality choices. This is why most Chinese consumers, especially those in first and second tier cities, prioritize product quality. They expect high calibre personalized products and services that are reasonably priced. They’re also accustomed to quick turnarounds so they want them fast. Having said that, it’s not realistic to describe all Chinese consumers as a whole. There are a variety of consumer types and markets within China and to understand Chinese consumers more deeply, we need to divide them into different consumer groups. Each of them has their own characteristics and purchasing preferences. Let’s take a dive into today’s most significant consumer groups. The 2018 book China’s Evolving Consumers: 8 Intimate Portraits, edited by Tom Nunlist, has a wealth of insights about modern Chinese consumers. This compilation has fascinating perspectives because in addition to research, some of the writers are insiders writing about their own experiences and those of their peers in a given demographic. We see this book as an important reference in this section along with our own observations and experience in the market. REVIEWS “Ashley understands the ecosystems of WeChat, Chinese social media and social commerce, Chinese consumers and Chinese New Retail at a level, and with a depth and breadth of knowledge, that places her among the elite thinkers and doers in Chinese Digital Commerce.” Michael Zakkour, Tompkins International “Ashley doesn’t only create content that’s incredibly interesting and valuable, but also shares her inspiration and spreads knowledge of the fast-changing, growing economy that Westerners need to adapt to when expanding into China.” Jia Song, China Enterprise Business Center
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137000546
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.
