Consumer Choice Behavior: a Cognitive Theory PDF Download
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Author: Flemming Hansen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Author: Flemming Hansen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Get Book Here
Book Description
Author: Flemming Hansen
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Book Description
Author: Gordon Foxall
Publisher: Routledge
ISBN: 1135238081
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author: Gordon R. Foxall
Publisher: Taylor & Francis
ISBN: 9780415196437
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
ISBN: 9788763001984
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Author: G. Foxall
Publisher: Springer
ISBN: 0230510027
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author: Gordon R Foxall
Publisher: Springer
ISBN: 1349170895
Category : Social Science
Languages : en
Pages : 158
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Book Description
Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: Flemming Hansen
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
Author: Gordon Foxall
Publisher: Routledge
ISBN: 113447217X
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.
