Author: Robert G. Danielson
Publisher:
ISBN:
Category :
Languages : en
Pages : 300
Book Description
Consumer Buying Habit Studies and Their Application in Berkeley, California
Author: Robert G. Danielson
Publisher:
ISBN:
Category :
Languages : en
Pages : 300
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 300
Book Description
Consumer Behavior Analysis
Author: Donald A. Hantula
Publisher: Routledge
ISBN: 1317850750
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Publisher: Routledge
ISBN: 1317850750
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Representing Consumers
Author: Barbara Stern
Publisher: Routledge
ISBN: 1134669879
Category : Business & Economics
Languages : en
Pages : 417
Book Description
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Publisher: Routledge
ISBN: 1134669879
Category : Business & Economics
Languages : en
Pages : 417
Book Description
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Understanding Management Critically
Author: Suzette Dyer
Publisher: SAGE
ISBN: 1446297888
Category : Business & Economics
Languages : en
Pages : 450
Book Description
In these times of global economic crisis, social unrest towards the powers that be, and a yearning for alternative systems and organization, it is now more relevant than ever for you to take a critical stance to your management studies in order to analyse, understand and question the world around you and the capitalist stronghold in which you live and work. This new thought-provoking text uses critical theory and revolutionary ideas to help you challenge the status quo and prevailing ideologies in management. It covers key issues, thinkers and topics in an accessible style to provide a broad and clear understanding of vital theory which is applied to the real world through international case studies and reflective questions and think points for you to carry into practice. A companion website provides additional learning materials for personal study and class activities. This text is essential reading for any undergraduate or postgraduate student studying critical management or any management course with a critical slant.
Publisher: SAGE
ISBN: 1446297888
Category : Business & Economics
Languages : en
Pages : 450
Book Description
In these times of global economic crisis, social unrest towards the powers that be, and a yearning for alternative systems and organization, it is now more relevant than ever for you to take a critical stance to your management studies in order to analyse, understand and question the world around you and the capitalist stronghold in which you live and work. This new thought-provoking text uses critical theory and revolutionary ideas to help you challenge the status quo and prevailing ideologies in management. It covers key issues, thinkers and topics in an accessible style to provide a broad and clear understanding of vital theory which is applied to the real world through international case studies and reflective questions and think points for you to carry into practice. A companion website provides additional learning materials for personal study and class activities. This text is essential reading for any undergraduate or postgraduate student studying critical management or any management course with a critical slant.
Marketing Information Guide
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 650
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 650
Book Description
Marketing Theory: Philosophy of Science Perspectives
Author: Ronald F. Bush
Publisher: Marketing Classics Press
ISBN: 1613112289
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Publisher: Marketing Classics Press
ISBN: 1613112289
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Food Price Investigation
Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category :
Languages : en
Pages : 754
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 754
Book Description
A Handbook of Work and Organizational Psychology
Author: Charles J. De Wolff
Publisher: Psychology Press
ISBN: 1134837623
Category : Psychology
Languages : en
Pages : 321
Book Description
Work Psychology, the second volume of the Handbook of Work and Organizational Psychology, concentrates on issues related to the direct relationship between the worker and the organization and on his or her task or function. This could be termed the classical tradition of work psychology, including human factors, psychology and ergonomics. This volume provides a comprehensive update on new issues and studies in this core area. Subjects like safety, occupational stress, workload and absenteeism due to sickness are tackled. Chapters discuss particular types of workers on whom psychologists have focused attention more recently: the older worker, the unemployed, and the foreign worker. Moving away somewhat from the 'micro-world' of the individual worker, models of human economic behaviour and the development of social indicator systems are also explored.
Publisher: Psychology Press
ISBN: 1134837623
Category : Psychology
Languages : en
Pages : 321
Book Description
Work Psychology, the second volume of the Handbook of Work and Organizational Psychology, concentrates on issues related to the direct relationship between the worker and the organization and on his or her task or function. This could be termed the classical tradition of work psychology, including human factors, psychology and ergonomics. This volume provides a comprehensive update on new issues and studies in this core area. Subjects like safety, occupational stress, workload and absenteeism due to sickness are tackled. Chapters discuss particular types of workers on whom psychologists have focused attention more recently: the older worker, the unemployed, and the foreign worker. Moving away somewhat from the 'micro-world' of the individual worker, models of human economic behaviour and the development of social indicator systems are also explored.
Alcohol Health and Research World
Author:
Publisher:
ISBN:
Category : Alcoholics
Languages : en
Pages : 348
Book Description
Publisher:
ISBN:
Category : Alcoholics
Languages : en
Pages : 348
Book Description
An Intra-city Retail Trading Area Study of Montclair (Oakland, California).
Author: Thomas H. Sasaki
Publisher:
ISBN:
Category :
Languages : en
Pages : 312
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 312
Book Description