Consumer Behaviour PDF Download
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Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
With special reference to India.
Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
Get Book Here
Book Description
With special reference to India.
Author: Ramneek Kapoor
Publisher:
ISBN: 9781283923514
Category :
Languages : en
Pages :
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Book Description
Author: KAPOOR
Publisher:
ISBN: 9781259084881
Category :
Languages : en
Pages : 426
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Book Description
This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Author: Ramneek Kapoor
Publisher: Tata McGraw-Hill Education
ISBN: 9780071078108
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Raju M.S. & Dominique Xardel
Publisher: Vikas Publishing House
ISBN: 812591532X
Category : Antiques & Collectibles
Languages : en
Pages : 367
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Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author: Leon G. Schiffman
Publisher:
ISBN: 9780536598561
Category : Consumer behavior
Languages : en
Pages : 368
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Book Description
Author: Suja R. Nair
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
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Book Description
Author: Neeran Gautam
Publisher:
ISBN: 9788189547332
Category :
Languages : en
Pages : 394
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Book Description
Author: Wayne D. Hoyer
Publisher: Cengage AU
ISBN: 0170439976
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author: Isabelle Szmigin
Publisher: Oxford University Press
ISBN: 0198786239
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
