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Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
With special reference to India.
Author: KAPOOR
Publisher:
ISBN: 9781259084881
Category :
Languages : en
Pages : 426
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Book Description
This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
With special reference to India.
Author: Robert East
Publisher: SAGE
ISBN: 1446241858
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446290328
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Author: Suja R. Nair
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
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Book Description
Author: Ramanuj Majumdar
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120339637
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author: Gerrit Antonides
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the te×tbook "Consumer Behaviour: A New Perspective".
Author: Suja R. Nair
Publisher:
ISBN: 9788178661698
Category : Consumer Behaviour - India
Languages : en
Pages : 548
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Book Description
Author: Mr. Rohit Manglik
Publisher: EduGorilla Community Pvt. Ltd.
ISBN: 9369069798
Category : Education
Languages : en
Pages : 215
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Book Description
Author: John O'Shaughnessy
Publisher: Bloomsbury Publishing
ISBN: 1350305227
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
