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Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
With special reference to India.
Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
Get Book Here
Book Description
With special reference to India.
Author: Ramneek Kapoor
Publisher:
ISBN: 9781283923514
Category :
Languages : en
Pages :
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Book Description
Author: KAPOOR
Publisher:
ISBN: 9781259084881
Category :
Languages : en
Pages : 426
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Book Description
This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Author: Ramneek Kapoor
Publisher: Tata McGraw-Hill Education
ISBN: 9780071078108
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446290328
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Author: Raju M.S. & Dominique Xardel
Publisher: Vikas Publishing House
ISBN: 812591532X
Category : Antiques & Collectibles
Languages : en
Pages : 367
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Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author: Batra
Publisher:
ISBN: 9788174463609
Category : Consumer behavior
Languages : en
Pages : 536
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Book Description
Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to them in these careers. The uncertainty involved in dealing with living, breathing, changing, and stubborn consumers can be very frustrating. What students have to learn and accept is that they would be dealing with a high degree of uncertainty, understanding and applying consumer behaviour in developing strategies in their area of interest. Successful application of consumer behaviour concepts to specific situations requires human judgement and cannot be reduced to any fixed rules.Students often ask how can they use various concepts, say, social class, personality, life style etc. to develop a promotional programme. Obviously, a single concept has to be thought and understood in conjunction with the knowledge and understanding of other factors while developing strategic options.The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts it has been endeavoured to use nearer home Indian examples to make it more relevant to our conditions and easier for students to understand.The book is arranged in five parts. The end of each chapter is followed by summary, questions for discussion, and suitable projects. At the end of each part, there are cases and consumer insights. Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.
Author: Suja R. Nair
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
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Book Description
Author: Neeran Gautam
Publisher:
ISBN: 9788189547332
Category :
Languages : en
Pages : 394
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Book Description
Author: Leon G. Schiffman
Publisher:
ISBN: 9780536598561
Category : Consumer behavior
Languages : en
Pages : 368
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Book Description
