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Author: Michael R. Solomon
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 568
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Book Description
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
Author: Michael R. Solomon
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 568
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Book Description
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
Author: Patricia Mink Rath
Publisher: Bloomsbury Publishing USA
ISBN: 1609018982
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Author: Tsan-Ming Choi
Publisher: Springer Science & Business Media
ISBN: 1493902776
Category : Psychology
Languages : en
Pages : 153
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Book Description
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
ISBN: 9811312656
Category : Technology & Engineering
Languages : en
Pages : 101
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Book Description
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Author: PATRICIA MINK. RATH
Publisher: Bloomsbury Publishing USA
ISBN: 150138225X
Category :
Languages : en
Pages : 321
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Book Description
Author: George B. Sproles
Publisher:
ISBN: 9780808735359
Category : Clothing and dress
Languages : en
Pages : 244
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Book Description
Author: Peter Bug
Publisher: Springer Nature
ISBN: 981139542X
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Author: Mark Heuer
Publisher: Routledge
ISBN: 1351058339
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Author: Sidney Packard
Publisher: WCB/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: Patricia M Rath
Publisher:
ISBN: 9781563674570
Category :
Languages : en
Pages : 496
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Book Description
We Are All Consumers - Why Is Consumer Behavior Important to the Fields of Fashion and Design? - Consumer Behavior, Marketing, and Fashion: A Working Relationship Internal Factors Influence Fashion Consumers - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - Attitude and the Fashion Consumer - Personality and the Fashion Consumer External Factors Influence Fashion Consumers - Age, Family, and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics, Psychographics, and the Fashion Consumer How Fashion Marketers Communicate And Consumers Decide - How Marketers Obtain and Use Consumer Information - Decision Making - How Fashion Consumers Buy - The Use of Fashion Goods by Organizations - Global Consumers of Fashion and Design Fashion Consumers And Responsible Citizenship - Ethics and Social Responsibility - The Role of Government - Chapter-opening vignettes place the chapter topics in real world settings for students to understand how theory derives from actual consumer behavior - Case studies at end of each unit provide further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry - "Point of View" and "Special Focus" sidebars highlight timely topics and cover aspects of consumer behavior, marketing applications, and business profiles throughout the text - "Let's Talk" features within the text of each chapter encourages students to relate the topic to their own experience and observations - Instructor's Guide provides suggestions for planning the course and using the text in theclassroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms
