Consumer Behavior and Marketing Action PDF Download

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Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action PDF Author: Henry Assael
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 824

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Book Description
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.