Consumer Behavior And Managerial Decision Making, 2/e PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Consumer Behavior And Managerial Decision Making, 2/e PDF full book. Access full book title Consumer Behavior And Managerial Decision Making, 2/e by Frank R. Kardes. Download full books in PDF and EPUB format.
Author: Frank R. Kardes
Publisher:
ISBN: 9788131706367
Category :
Languages : en
Pages : 451
Get Book Here
Book Description
Author: Frank R. Kardes
Publisher:
ISBN: 9788131706367
Category :
Languages : en
Pages : 451
Get Book Here
Book Description
Author: Frank R. Kardes
Publisher:
ISBN: 9788129711212
Category : Consumer behavior
Languages : en
Pages : 505
Get Book Here
Book Description
Author: Frank R. Kardes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 492
Get Book Here
Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author: Frank R. Kardes
Publisher:
ISBN: 9788120322219
Category : Consumer behavior
Languages : en
Pages : 476
Get Book Here
Book Description
Author: Pearson Prentice Hall
Publisher:
ISBN: 9780673558459
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Patrick De Pelsmacker
Publisher: Prentice Hall
ISBN: 9781405810777
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Geoffrey Paul Lantos
Publisher: Routledge
ISBN: 1317473841
Category : Business & Economics
Languages : en
Pages : 648
Get Book Here
Book Description
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author: Charles Glenn Walters
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
Get Book Here
Book Description
Author: Mehmet Huseyin Bilgin
Publisher: Springer
ISBN: 3319762885
Category : Business & Economics
Languages : tr
Pages : 362
Get Book Here
Book Description
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
Author: Nina Mazar
Publisher: Springer Science & Business Media
ISBN: 3322816796
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
