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Author: Varsha Jain
Publisher: Pearson Education India
ISBN: 9353941466
Category : Consumer behavior
Languages : en
Pages : 481
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Book Description
In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Author: Varsha Jain
Publisher: Pearson Education India
ISBN: 9353941466
Category : Consumer behavior
Languages : en
Pages : 481
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Book Description
In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Author: John Palfrey
Publisher: ReadHowYouWant.com
ISBN: 1458725448
Category : Social Science
Languages : en
Pages : 610
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Book Description
The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Author: Marc R. Prensky
Publisher: Corwin Press
ISBN: 1452207259
Category : Education
Languages : en
Pages : 225
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Book Description
A new paradigm for teaching and learning in the 21st century! Marc Prensky, who first coined the terms "digital natives" and "digital immigrants," presents an innovative model that promotes student learning through the use of technology. Discover how to implement partnership learning, in which: Digitally literate students specialize in content finding, analysis, and presentation via multiple media Teachers specialize in guiding student learning, providing questions and context, designing instruction, and assessing quality Administrators support, organize, and facilitate the process schoolwide Technology becomes a tool that students use for learning essential skills and "getting things done"
Author: Colin Campbell
Publisher: Springer
ISBN: 3319241842
Category : Business & Economics
Languages : en
Pages : 955
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Book Description
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher: BoD – Books on Demand
ISBN: 1803561823
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Joann Peck
Publisher: Springer
ISBN: 3319771582
Category : Psychology
Languages : en
Pages : 278
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Book Description
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Alexei Dingli
Publisher: Springer
ISBN: 3662465906
Category : Technology & Engineering
Languages : en
Pages : 159
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Book Description
The first generation of Digital Natives (DNs) is now growing up. However, these digital natives were rather late starters since; their exposure to computers started when they could master the mouse and the penetration of computers in educational institutions was still very low. Today, a new breed of digital natives is emerging. This new breed includes those individuals who are being introduced from their first instances to the world of wireless devices. One year olds manage to master the intuitive touch interfaces of their tablets whilst sitting comfortably in their baby bouncers. The controller-less interfaces allow these children to interact with a machine in a way which was unconceivable below. Thus, our research investigated the paradigm shift between the different generations of digital natives. We analysed the way in which these two generations differ from each other and we explored how the world needs to change in order to harness the potential of these new digital natives.
Author: Dr. Gurupada Das
Publisher: Authors Click Publishing
ISBN: 8119368525
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
"Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.
Author: Dastane, Omkar
Publisher: IGI Global
ISBN: 1668467836
Category : Computers
Languages : en
Pages : 341
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Book Description
A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a disruptive force on the global stage. Live commerce, which combines fast purchases with entertainment, is revolutionizing China's retail industry, and new applications are making users' lives easier and more intertwined. A relatively young and increasingly well-educated population, driven by Millennials and Gen Zs, is driving such high levels of internet and mobile usage. In the following decade, these "digital natives" (born between 1997 to 2012) will account for one-third of Asia's consumption. Despite its relevance, there is a scarcity of research on digital natives and transformation in Asia or reflections of the same in a global context. Digital Natives as a Disruptive Force in Asian Businesses and Societies fosters multidisciplinary collaboration in order to uncover fresh theoretical and empirical views on digital natives, digital technology, and digital revolutions in Asian enterprises and society. Covering key topics such as the digital divide, internet marketing, and social commerce, this major reference work is ideal for government officials, business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
