Emotion and Reason in Consumer Behavior PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Emotion and Reason in Consumer Behavior PDF full book. Access full book title Emotion and Reason in Consumer Behavior by Arjun Chaudhuri. Download full books in PDF and EPUB format.
Author: Arjun Chaudhuri
Publisher: Routledge
ISBN: 1136406905
Category : Business & Economics
Languages : en
Pages : 182
Get Book Here
Book Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author: Arjun Chaudhuri
Publisher: Routledge
ISBN: 1136406905
Category : Business & Economics
Languages : en
Pages : 182
Get Book Here
Book Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author: Laura Lake
Publisher: John Wiley & Sons
ISBN: 0470449837
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
Consumer behaviour.
Author: Michael R. Solomon
Publisher: Pearson Prentice Hall
ISBN: 9780131740402
Category : Consumer behavior
Languages : en
Pages : 608
Get Book Here
Book Description
Author: Brian Mullen
Publisher: Psychology Press
ISBN: 1134932898
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author: Debra L. Stephens
Publisher: Taylor & Francis
ISBN: 1317648854
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Author: Patricia Huddleston
Publisher: Business Expert Press
ISBN: 1606491687
Category : Business & Economics
Languages : en
Pages : 143
Get Book Here
Book Description
Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.
Author: Michaela Wanke
Publisher: Psychology Press
ISBN: 1136642846
Category : Business & Economics
Languages : en
Pages : 407
Get Book Here
Book Description
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author: Geoffrey Paul Lantos
Publisher: Routledge
ISBN: 1317473841
Category : Business & Economics
Languages : en
Pages : 648
Get Book Here
Book Description
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
Get Book Here
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Diane Phillips
Publisher: Oxford University Press, USA
ISBN: 9780190857134
Category : Consumer behavior
Languages : en
Pages : 592
Get Book Here
Book Description
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
