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Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: D.B.N. Murthy
Publisher: Taylor & Francis
ISBN: 9788122413076
Category :
Languages : en
Pages : 256
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Book Description
This Book Presents The Basic Guidelines To Help Consumers Make The Most Appropriate Purchase Decisions In The Contemporary Multichoice Environment.Important Features * Highlights Importance Of Quality As The Major Factor For Purchase Decisions. * Consumer Rights And Responsibilities Elaborated. * Consumer Complaint Redress Procedures And Consumer Court Cases Detailed. * Practical Case Studies And Examples Cited. * Tips On How To Deal With Various Situations Regarding Product Quality, Durability And After Sales Service. * A Simple Lucid Style Bereft Of Technical Jargon.General Readers Would Find The Presentation Interesting And Purposive. Consumer Activists, Professional Managers And Service Providers Would Also Find This Book To Be A Valuable Reference Source.
Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Author: Stephen Walter Brown
Publisher: Lexington Books
ISBN: 9780669211528
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Roland T. Rust
Publisher: SAGE
ISBN: 0803949200
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460219
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: Bo Bergman
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Introduces quality management and methodology at an undergraduate level. Divided into five parts, it offers a comprehensive review of the subject and includes appendices of basic statistics.
Author: Carola Grebitus
Publisher: Cuvillier Verlag
ISBN: 3867274959
Category : Consumers
Languages : en
Pages : 273
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Book Description
Author: Mark L. Crossley
Publisher: Quality Press
ISBN: 0873897293
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Arranged in alphabetical order for quick reference, this book provides the quality practitioner with a single resource that illustrates, in a practical manner, how to execute specific statistical methods frequently used in the quality sciences. Each method is presented in a stand-alone fashion and includes computational steps, application comments, and a fully illustrated brief presentation on how to use the tool or technique. A plethora of topics have been arranged in alphabetical order, ranging from acceptance sampling control charts to zone format control charts. This reference is accessible for the average quality practitioner who will need a minimal prior understanding of the techniques discussed to benefit from them. Each topic is presented in a standalone fashion with, in most cases, several examples detailing computational steps and application comments. This second edition includes new sections on advanced SPC applications, reliability applications, and Simplex Optimization. There are expansions in the sections on process capability analysis, hypothesis testing, and design of experiments.
Author: W.M. Wadman
Publisher: Routledge
ISBN: 1315501430
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
