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Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
Get Book Here
Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Rohan O'Grady
Publisher: A&C Black
ISBN: 1408813807
Category : Fiction
Languages : en
Pages : 280
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Book Description
When recently-orphaned Barnaby Gaunt is sent to stay with his uncle on a beautiful remote island off the coast of Canada, he is all set to have the perfect summer holiday. Except for one small problem: his uncle is trying to kill him. Heir to a ten-million-dollar fortune, Barnaby tries to tell everyone and anyone that his uncle is after his inheritance, but no one will believe him. That is, until he tells the only other child on the island, Chrissie, who concludes that there is only one way to stop his demonic uncle: Barnaby will just have to kill him first. With the unexpected help of One-Ear, the aged cougar who has tormented the island for years, Chrissie and Barnaby hatch a fool-proof plan. Playful, dark and witty, Let's Kill Uncle is a surprising tale of two ordinary children who conspire to execute an extraordinary murder - and get away with it.
Author: Selma Blair
Publisher: Vintage
ISBN: 059308277X
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.
Author: Amy Will
Publisher: Aguilar
ISBN: 9786073823517
Category :
Languages : es
Pages : 0
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Book Description
CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing. Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso. ENGLISH DESCRIPTION Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand for Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. ● Stand out on social media ● Create viral campaigns ● Build on Customer Loyalty and Longevity ● Deal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand for Dummies one of the secrets of--your future standout success.
Author: Morihei Ueshiba
Publisher: Japan Publications
ISBN: 9784889960792
Category : Sports & Recreation
Languages : en
Pages : 211
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Book Description
TRANSLATOR' S INTRODUCTION We would like to begin by thanking Doshu Ueshiba Kisshomaru and the Aikikai Foundation for making this family treasure available for publication. We also wish to express our appreciation to those teachers who gave their invaluable help in explaining difficult passages. Due to the historical nature of this work certain difficulties arose, especially in deciding to what degree we should try to produce clear and precise English. Any precise translation could easily become a personal translation, limiting the contents and range of the translator's individual understanding at this particular point in his or her training. Therefore, after consulting some of the highest Sensei in Aikido and other arts it was decided to strive for a translation that would both preserve the simplicity of the original expression and at the same time leave open to the reader at least the possibility of coming up with the broad set of ideas and associations indicated in the Japanese. This book appeared in 1933 and is the first published account of O-Sensei's art. Although not actually written down by him, it is a transcription of lectures and explanations which was later reviewed by the founder and approved as a teacher's manual. The political and historical context of the times should be kept in mind. No attempt has been made to edit the text. The original copy has O-Sensei's title which was simply "Budo Renshu", i.e. "Budo Training". Later the second Doshu annotated this with the word "Aikido". The Dojo decided on using the original name here despite the fact that most Japanese copies are entitled Aikijujutsu Ogi", or "The Secrets of Aikijujutsu". The latter is actually an interpretive heading used by the copyists. The original was hand-written and illustrated. Later this was copied out several times, using tracing paper to reproduce the illustrations. During this process errors easily crept in. By comparing various copies, most of the poems could be deciphered despite their flowerly writing style. However only a few of the tracing mistakes have been corrected here. In other cases the terms 'left' and 'right' had been reversed. This seems to be the result of confusing Nage's point of view Uke's. In this edition these obvious errors have been corrected to match the illustrations. The poems presented the biggest problems. Much effort was spent to offer the reader a translation which presents as closely as possible the same degree of lee- ay for interpretation, insight and error, as appears in the original. Two versions are offered. One reflects the 5-7-5-7-7 syllabic structure of five line, Japanese Waka poetry. Each line in English contains the same groups of words found in the corresponding line of Japanese. The second attempt is to put the poem into a somewhat clearer English syntax. Another interesting point about the poems is that not all of them are original compositions of O-Sensei. At least a few can be traced to other martial traditions. Please note that the parentheses indicate the insertion, for your reference, of a Japanese word used in the text for the preceding English word (except for a few cases in the technique section where O-Sensei used parentheses in the original). Square brackets are the translator's insertions for the sake of the English. By simply deleting the sections enclosed by them, they allow readers to refer to O-Sensei's exact words, if they choose to do so. Although not for the beginner, it is hoped that access to this historically important text will be useful in understanding Aikido and its origins for those who have taken Budo as their 'Way'. Larry E. Bieri Seiko Mabuchi
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118052846
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Author: Oreste (Group of artists)
Publisher:
ISBN:
Category : Art
Languages : it
Pages : 260
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Book Description
Documentation of the project of the same title which was part of the exhibition dAPERTutto at the 48th Venice Biennale, 1999.
Author: Fernando Collantes
Publisher: Cambridge Scholars Publishing
ISBN: 1443831360
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Migration to the cities had been a part of European rural life long before the start of modern industrialisation and urbanisation. In the era of modern development, however, rural-urban migration intensified in an unprecedented way and many rural communities depopulated. While during the pre-industrial period migration had contributed to the economic and social reproduction of rural communities, it now challenged the continuity of the rural lifestyle. This book analyses the topic for the case of Spain, which in the twentieth century experienced one of the most intense processes of rural depopulation in modern Europe. The interaction between Spanish industrialisation and rural migration, the demographic implications of agrarian change, the obstacles to the development of rural non-farm activities, the rural problems of access to infrastructures and services, the role of public policy, and the consequences of depopulation for the rural community are the central elements of this study, which inserts the Spanish case within its European context. Distanced from both the anti-modern stance that idealises paradise lost and the Panglossian mood that welcomes anything that came with modernisation, the book explains how the adaptive strategies put into practice by rural populations led to a “peaceful surrender” of traditional rural society.
Author: Jason Gainous
Publisher: Oxford University Press, USA
ISBN: 0199965099
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Author: Ana Roca
Publisher: Walter de Gruyter
ISBN: 3110804972
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.
