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Author: David Ogilvy
Publisher:
ISBN: 9781904915379
Category : Advertising
Languages : en
Pages : 0
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Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author: David Ogilvy
Publisher:
ISBN: 9781904915379
Category : Advertising
Languages : en
Pages : 0
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Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author: John Perkins
Publisher: Berrett-Koehler Publishers
ISBN: 1576755126
Category : Biography & Autobiography
Languages : en
Pages : 430
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Book Description
Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.
Author: John Perkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626566755
Category : Biography & Autobiography
Languages : en
Pages : 385
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Book Description
Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men. John Perkins wrote that they are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder. In Perkins's case the tool was debt-convincing strategically important countries to borrow huge amounts of money for enormous, development projects that served the very rich while driving the country deeper into poverty and debt. And once indebted, these countries could be controlled. In this latest edition, Perkins provides revealing new details about how he and others did their work. But more importantly, in an explosive new section he describes how the EHM tools are being used around the world more widely than ever-even in the U. S. itself. The cancer has metastasized, yet most people still aren't aware of it. Fear and debt drive the EHM system. We are hammered with messages that terrify us into believing that we must pay any price, assume any debt, to stop the enemies who, we are told, lurk at our doorsteps. The EHM system-employing false economics, bribes, surveillance, deception, debt, coups, assassinations, unbridled military power-has become the dominant system of economics, government, and society today. It has created what Perkins calls a Death Economy. But Perkins offers hope: he concludes with dozens of specific, concrete suggestions for actions all of us can take to wrest control of our world away from the economic hit men, and help give birth to a Life Economy.
Author: Hermann Simon
Publisher: Springer
ISBN: 3319204009
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author: Joshua L. Rogers
Publisher: Worthy Books
ISBN: 1546015426
Category : Religion
Languages : en
Pages : 162
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Book Description
Discover God in the messiness of your marriage, as popular marriage and family columnist Joshua Rogers offers spouses hope with real-life stories from his own marriage and helps you see how God is at work in the ordinary and extraordinary of your relationship. Confessions of a Happily Married Man is a husband's painfully honest account of his first ten years of marriage. It offers a window into the perspective of a man who went from "hello" to "I do" in nine months and then figured out how hard marriage could be. When Joshua Rogers thought back on the marriage books he had read or sermons about marriage he had heard, it occurred to him that he could only remember one thing about them: the stories. That's why this book is anchored by stories that other couples will relate to and can easily learn from. The stories are cringe-worthy, humorous, inspiring, heart-breaking, and full of wisdom--but the author isn't telling the reader what to do with that wisdom. He's letting the reader learn along with him as he's gradually becoming more self-aware, increasingly grateful for his wife, and surprised to discover what God is doing in the middle of it all.
Author: Anthony Gonzalez
Publisher: Tony Jordan
ISBN: 9780998186528
Category :
Languages : en
Pages : 150
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Book Description
There's pros and cons to being a playa. One can lie to big themselves up for fame. For fortunes. For friends and women. Yet at the end of the day one can't lie to themselves. Throughout my journey I've encountered countless men and women who put up the facade of a playa and truly don't know what being a playa is. "Being emotionally detached is key for a true playa" It's only until I decided to stop playing the game that i was able to realize what those cons are. I reveal to you some of my innermost thoughts and feelings of a playa... "So i share my confessions..."
Author: Peter Selgin
Publisher: University of Iowa Press
ISBN: 1609380568
Category : Biography & Autobiography
Languages : en
Pages : 209
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Book Description
Peter Selgin was cursed/blessed with an unusual childhood. The son of Italian immigrants—his father an electronics inventor and a mother so good looking UPS drivers swerved off their routes to see her—Selgin spent his formative years scrambling among the hat factory ruins of a small Connecticut town, visiting doting—and dotty—relatives in the “old world,” watching mental giants clash at Mensa gatherings, enduring Pavlovian training sessions with a grandmother bent on “curing” his left-handedness, and competing savagely with his right-handed twin. It’s no surprise, then, that Selgin went on from these peculiar beginnings to do . . . well, nearly everything. Confessions of a Left-Handed Man is a bold, unblushing journey down roads less traveled. Whether recounting his work driving a furniture delivery truck, his years as a caricaturist, his obsession with the Titanic that compelled him to complete seventy-five paintings of the ship(in sinking and nonsinking poses), or his daily life as a writer, from start to finish readers are treated to a vividly detailed, sometimes hilarious, often moving, but always memorable life. In this modern-day picaresque, Selgin narrates an artist’s journey from unconventional roots through gritty experience to artistic achievement. With an elegant narrative voice that is, by turns, frank, witty, and acid-tongued, Selgin confronts his past while coming to terms with approaching middle age, reaching self-understanding tempered by reflection, regret, and a sharply self-deprecating sense of humor.
Author: Alfred I. Tauber
Publisher: MIT Press
ISBN: 9780262700726
Category : Medical
Languages : en
Pages : 188
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Book Description
This book probes the ethical structure of contemporary medicine in an argument accessible to lay readers, healthcare professionals, and ethicists alike.
Author: Dean Karnazes
Publisher: Penguin
ISBN: 1440684936
Category : Biography & Autobiography
Languages : en
Pages : 308
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Book Description
In one of his most ambitious physical efforts to date, Dean Karnazes attempted to run 50 marathons, in 50 states, in 50 days to raise awareness of youth obesity and urge Americans of all fitness levels to "take that next step." "UltraMarathon Man: 50 Marathons - 50 States - 50 Days", a Journeyfilm documentary, follows Dean’s incredible step-by-step journey across the country. Ultrarunning legend Dean Karnazes has run 262 miles-the equivalent of ten marathons-without rest. He has run over mountains, across Death Valley, and to the South Pole-and is probably the first person to eat an entire pizza while running. With an insight, candor, and humor rarely seen in sports memoirs (and written without the aid of a ghostwriter or cowriter), Ultramarathon Man has inspired tens of thousands of people-nonrunners and runners alike-to push themselves beyond their comfort zones and be reminded of "what it feels like to be truly alive," says Sam Fussell, author of Muscle. Ultramarathon Man answers the questions Karnazes is continually asked: - Why do you do it? - How do you do it? - Are you insane? And in the new paperback edition, Karnazes answers the two questions he was most asked on his book tour: - What, exactly, do you eat? - How do you train to stay in such good shape?
Author: Masahiro Morioka
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542447171
Category :
Languages : en
Pages : 204
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Book Description
"Confessions of a Frigid Man: A Philosopher's Journey into the Hidden Layers of Men's Sexuality" is the translation of a Japanese 2005 bestseller, "Kanjinai Otoko." Soon after the publication, this book stirred controversy over the nature of male sexuality, male "frigidity," and its connection to the "Lolita complex." Today, this work is considered a classic in Japanese men's studies. The most striking feature of this book is that it was written from the author's first-person perspective. The author is a professor who teaches philosophy and ethics at a university in Japan, and in this book he talks about his own sexual fetishism, his feeling of emptiness after ejaculation, and his huge obsession with young girls and their developing female bodies. He undertakes a philosophical investigation of how and why sexuality took such a form within a person who had grown up as a "normal," heterosexual man. This may be the first case in which a philosopher delves deep into his own sexuality and poses an ambitious hypothesis about the formation of male "frigid" sexuality, which might actually be shared by many "normal" men in our society in a hidden way. Reading this book, female readers will come to know, for the first time, some hidden aspects of male sexuality which men have skillfully submerged in a deep layer of their psyches. Table of Contents Foreword to English Readers Preface Chapter 1: As Long as There's a Miniskirt I Don't Need a Flesh and Blood Woman!? Chapter 2: Men Who Avert Their Eyes from "Male Frigidity" Chapter 3: Why am I Attracted to School Uniforms? Chapter 4: Delving into the Psychology of Men with "Lolita Complexes" Chapter 5: Moving Beyond Being a "Frigid Man" Epilogue: Further Thoughts on a Frigid Man - Year 2013 From "Preface" "In this book I am going to write about the idea that men may not feel much sexual pleasure or satisfaction, and that it is because of this lack of feeling that they become absorbed in sexual fantasies involving things like miniskirts, uniforms, "lolicon" [a Japanese term for "Lolita complex"], and rape. In order to support this assertion I will speak extensively about myself. I intend to consider this issue not in terms of a general theory of male sexuality but rather from the point of view of my own specific case. But I hope male readers read this text as if it were written just for them. I hope female readers read it with a sense of urgency, imagining that the man they are with may be subject to some of the same psychological workings it describes. I have resolved to speak with complete frankness; I intend to explore this unknown world without any fear or reservation. ....."
