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Author: Wyatt Warner Burke
Publisher: Pfeiffer
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Author: Wyatt Warner Burke
Publisher: Pfeiffer
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
Author: Ruth Dowson
Publisher: Kogan Page Publishers
ISBN: 0749483326
Category : Reference
Languages : en
Pages : 369
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Book Description
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Author: Paulette Wolf
Publisher: McGraw Hill Professional
ISBN: 0071709126
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budget Whether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task. Now the industry leaders who organized major events for the 1996 Olympics and for several Fortune 500 corporations make it easy for you. In seven simple steps, they share the proven secrets behind any successful function--and show you how to: Choose the right venue at the best price Create an organized event book Book entertainment, staff, and caterers Develop an ideal menu and theme Manage behind-the-scenes operations and security Make every event a smashing success
Author: Cynthia Winter
Publisher: SAGE
ISBN: 0803955251
Category : Education
Languages : en
Pages : 153
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Book Description
Your professional association just asked you to plan next year's conference. But where do you begin? Cynthia Winter, a professional meeting planner with 25 years' experience planning academic conferences, guides you through the many details necessary for planning a successful, smoothly run conference. Winter addresses the planning process for the novice conference chair, from the initial design to the final wrap-up, with useful advice on some of the major tasks involved: program planning, budgeting, pricing, finding a suitable location, advertising, scheduling rooms, finding speakers and entertainment, and organizing banquets. This volume also describes the benefits to and activities of savvy conference attendees. A series of appendixes and resource listings provide you with the tools you'll need to run an enjoyable, informative conference.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1136314997
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Author: Susan Friedmann
Publisher: John Wiley & Sons
ISBN: 1118053249
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch! Praise for Meeting & Event Planning For Dummies "Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates "A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP
Author: Judy Allen
Publisher: John Wiley & Sons
ISBN: 047015618X
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Author: Linda Joyce Jones
Publisher: Rowman & Littlefield
ISBN: 153814106X
Category : Reference
Languages : en
Pages : 337
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Book Description
The Event Planning Toolkit will help you rise to the occasion to plan and execute extraordinary meetings and events by getting organized, reducing time-wasting mistakes, and inspiring creativity. The Event Planning Toolkit provides the information you need to prepare and execute each aspect of your event with precision and enjoy the big day with less stress and fewer unpleasant surprises. It provides the assistance you need to make your event a real hit. Many people find the thought of planning an event to be an intimidating prospect. They think they’re not organized enough, or they don’t have the experience required to pull it off. But whatever the occasion, the path to success is straightforward; it’s a matter of thinking through the details and using a proven strategy to create an action plan and execute that plan on time and on budget. In this book, you will not only learn how to manage your scope, time, and resources, but also identify goals, create a budget, find the right venue, assemble an effective team, and much more. Use The Event Planning Toolkit to uncover some juicy nuggets of information that you can apply to your next event and give you the courage and confidence take on any new project or assignment that comes your way.
Author: Merrelyn Emery
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
The process combines the best practices associated with strategic planning, systems thinking, and effective group communications - enabling participants to take part fully, rise above self-interest, and make decisions for the common good.
Author: Robin E. Craven
Publisher: Penguin
ISBN: 9781592574629
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
A revised handbook on how to plan a meeting or conference addresses site selection, contract negotiation, publicity, entertainment, scheduling, setting up and breaking down, event logistics, menus, A/V requirements, budgeting and expenses, and emergencies. Original.
